{"id":16515,"date":"2018-10-28T20:43:57","date_gmt":"2018-10-28T20:43:57","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=16515"},"modified":"2018-10-29T20:12:32","modified_gmt":"2018-10-29T20:12:32","slug":"in-looking-at-her-performance-data-mia-recognizes-her-video-ads-arent-driving-traffic-to-her-website-as-well-as-she-had-hoped-in-particular-the-clickthrough-rates-ctr-are-low-what-could-she-do-t","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/in-looking-at-her-performance-data-mia-recognizes-her-video-ads-arent-driving-traffic-to-her-website-as-well-as-she-had-hoped-in-particular-the-clickthrough-rates-ctr-are-low-what-could-she-do-t\/","title":{"rendered":"In looking at her performance data, Mia recognizes her video ads aren&#8217;t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>In looking at her performance data, Mia recognizes her video ads aren&#8217;t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low.<\/p>\n<p>What could she do to increase the CTR over time?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Fine tune her target audience<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Shorten the video ad&#8217;s duration<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>Add a call-to-action (CTA) overlay<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Rotate two or three different video ads<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Video Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2bp51KETzoY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In looking at her performance data, Mia recognizes her video ads aren&#8217;t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time? &nbsp; &nbsp; Fine tune her target audience &nbsp; Shorten the video ad&#8217;s duration [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-16515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-video-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fIn looking at her performance data, Mia recognizes her video ads aren&#039;t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9In looking at her performance data, Mia recognizes her video ads aren&#039;t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/in-looking-at-her-performance-data-mia-recognizes-her-video-ads-arent-driving-traffic-to-her-website-as-well-as-she-had-hoped-in-particular-the-clickthrough-rates-ctr-are-low-what-could-she-do-t\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fIn looking at her performance data, Mia recognizes her video ads aren&#039;t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9In looking at her performance data, Mia recognizes her video ads aren&#039;t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. 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