{"id":16548,"date":"2018-10-29T09:33:38","date_gmt":"2018-10-29T09:33:38","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=16548"},"modified":"2018-10-30T10:24:43","modified_gmt":"2018-10-30T10:24:43","slug":"if-the-primary-goal-for-your-video-campaign-is-building-awareness-what-are-the-kpis-youd-look-at","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/if-the-primary-goal-for-your-video-campaign-is-building-awareness-what-are-the-kpis-youd-look-at\/","title":{"rendered":"If the primary goal for your video campaign is building awareness, what are the KPIs you&#8217;d look at?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>If the primary goal for your video campaign is building awareness, what are the KPIs you&#8217;d look at?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">View-through rate, watch time, favorability lift, consideration lift, and brand interest lift<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>Views, impressions, unique users, awareness lift, and ad recall lift<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Clicks, calls, and sign-ups<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Sales and purchase intent lift<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Once you\u2018ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google\u2019s video products and the marketing goals each can monitor.<\/p>\n<p style=\"padding-left: 30px;\"><u>Awareness<\/u><\/p>\n<ul>\n<li>Views<\/li>\n<li>Impressions<\/li>\n<li>Unique users<\/li>\n<li>Awareness lift<\/li>\n<li>Ad recall lift<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">Read more here:<\/p>\n<ul>\n<li>Open&gt;&gt;\u00a0<a href=\"https:\/\/academy.exceedlms.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/academy.exceedlms.com<\/a><\/li>\n<li>Course: AdWords Video Certification<\/li>\n<li>Topic: Find the right video solutions &amp; metrics<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Video Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2bp51KETzoY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If the primary goal for your video campaign is building awareness, what are the KPIs you&#8217;d look at? &nbsp; &nbsp; View-through rate, watch time, favorability lift, consideration lift, and brand interest lift &nbsp; Views, impressions, unique users, awareness lift, and ad recall lift &nbsp; Clicks, calls, and sign-ups &nbsp; Sales and purchase intent lift [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-16548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-video-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fIf the primary goal for your video campaign is building awareness, what are the KPIs you&#039;d look at? 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