{"id":1673,"date":"2018-11-12T10:11:25","date_gmt":"2018-11-12T10:11:25","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1673"},"modified":"2018-11-13T10:13:30","modified_gmt":"2018-11-13T10:13:30","slug":"belindas-boutique-just-started-carrying-3-new-designer-labels-she-wants-to-show-an-image-ad-announcing-the-new-collections-to-people-who-are-browsing-websites-about-designer-clothing-which-campaign-2","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/belindas-boutique-just-started-carrying-3-new-designer-labels-she-wants-to-show-an-image-ad-announcing-the-new-collections-to-people-who-are-browsing-websites-about-designer-clothing-which-campaign-2\/","title":{"rendered":"Belinda\u2019s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Belinda\u2019s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>&#8220;Display Network&#8221;<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">&#8220;Shopping&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">&#8220;Search Network only &#8211; All features&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">&#8220;Search Network only &#8211; Standard&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\">In Google Ads, each advertising network has different types of campaigns to suit your goals. Sometimes it could be\u00a0complicated to determine\u00a0which\u00a0network you\u00a0should choose\u00a0to advertise\u00a0on. However,\u00a0in this case,\u00a0the choice is clear.<\/p>\n<p style=\"padding-left: 30px;\">First, Belinda wants to show image\u00a0Ads. So, search network is not suitable for her. Second, she wants to\u00a0show\u00a0her ads on\u00a0the specific\u00a0websites. In other words, she\u00a0needs\u00a0placement targeting. Keeping this in mind, the best option is the Display Network.<\/p>\n<p style=\"padding-left: 30px;\">The Google Display Network can help you reach people while they\u2019re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.r not. Why not Shopping Ads. Well, a question is about \u201cannouncing new labels\u201d. Definitely, shopping ads are a good option for retailers. But with a goal to sell their products. Now, the goal is to \u201cannounce\u201d or \u201cbuild awareness\u201d about new labels on specific sites.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">A word &#8220;announcing&#8221; is a key. She is still not selling, right? Otherwise Shopping ad format would be more suitable answer.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">With a Display Network only campaign, your ads can show throughout the Google Display Network. This campaign type works by matching your ads \u2014 including text, image, rich media, and video ads \u2014 to websites and other placements, like YouTube and mobile apps, with content related to your targeting.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/partners\/answer\/6123890?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/partners\/answer\/6123890?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Belinda\u2019s boutique just started carrying 3 new designer labels. She wants to show an image ad announ\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-1bQinjQGBU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Belinda\u2019s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit? &nbsp; &#8220;Display Network&#8221; &nbsp; &#8220;Shopping&#8221; &nbsp; &#8220;Search Network only &#8211; All features&#8221; &nbsp; &#8220;Search Network only &#8211; Standard&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1673","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fBelinda\u2019s boutique just started carrying 3 new designer labels. 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