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An advertiser looking to drive conversions is using manual cost\u2013per\u2013click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?<\/p>\n
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Explanations: <\/span><\/p>\n <\/p>\n Conversion in given situation is a “goal”. And click doesn’t mean conversion. As an advertiser is using CPC bidding the main factor should be a value (profit) of paid click.<\/span><\/p>\n \n Once the maximum number of CPC amounts has been set, it is important to check how many clicks the company’s ads might begin to accrue. It is also important to check if these clicks are leading to any business results on the company’s website. It is also important to remember that there is a constant change in the Internet traffic. Therefore, the CPC bids should be\u00a0re-evaluated regularly.<\/p>\n \n In Google Ads, cost-per-click (CPC) bidding means that you pay for a click on your ads. Also, you can choose between manual and automatic bidding strategies. Choosing manual bids gives you a full control over\u00a0your budgets.\u00a0This lets you set bids at the different levels. For example, ad group level, or for individual keywords or ad placement. So you know you\u2019re bidding just what you want for the clicks that mean the most to you.<\/p>\n But which factor should be most important for this advertiser when deciding keyword bids? Well, it depends on many factors, such as industry you are working in, keywords, competition, location, and many others. However, in general, the most important factor is how much you earn from a paid click.<\/p>\n Tip: In many cases, average cost-per-click for particular products are just too expensive. For example, you can\u2019t bid 4 USD\u00a0 for\u00a0T-shirt\u00a0which sells at 5 USD\u2026 And it happens very often\u00a0with Google Ads. A solution is to research niche keywords and narrow your audience as much\u00a0as possible.<\/p>\n \n How do you know what CPC to set? You can figure this out based on what you know about your business and the value of a sale. For example, if you sell US$5,000 diamond rings, one new customer is probably worth more than if you sell US$0.99 packs of gum.<\/span><\/p>\n Once you\u2019ve set max. CPC amounts that you\u2019re comfortable with, see how many clicks your ads begin to accrue, and whether those clicks lead to business results on your website. Also, remember that Internet traffic is always changing, so it\u2019s important to re-evaluate your CPC bids regularly.<\/span><\/p>\n Read more here: <\/span>https:\/\/support.google.com\/adwords\/answer\/2464960?hl=en<\/span><\/a><\/p>\n <\/p>\n