{"id":1697,"date":"2018-11-11T10:22:14","date_gmt":"2018-11-11T10:22:14","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1697"},"modified":"2018-11-12T10:51:35","modified_gmt":"2018-11-12T10:51:35","slug":"how-can-you-see-if-people-are-searching-for-your-clients-services-during-the-early-morning-and-evening-hours","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/how-can-you-see-if-people-are-searching-for-your-clients-services-during-the-early-morning-and-evening-hours\/","title":{"rendered":"How can you see if people are searching for your client&#8217;s services during the early morning and evening hours?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>How can you see if people are searching for your client&#8217;s services during the early morning and evening hours?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Monitor reach and frequency data<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Run a keyword diagnosis<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Segment performance statistics by time<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Run a search terms report<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p style=\"padding-left: 30px;\">\nHere are two examples of how to use segments to gain insights: 1. To determine whether mobile or computers give you a better ROI, segment your keywords by device. Then you might choose to adjust your bids accordingly. 2. To isolate patterns in an ad group\u2019s performance, segment your table by time (day, week, or day of week, month, quarter or year). If you find that your ads perform best on a particular day of the week, then you may choose to modify your bids to boost that pattern.<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\">Use time segments (such as hour of the day or specific months) to isolate changes in your performance. For example, if you segment your data according to the day of the week and find that your ad performance is dramatically different on Saturdays, you can modify your bids to account for the change in user behavior.<\/p>\n<p style=\"padding-left: 30px;\">Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2370266?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/2370266?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Google Ads offers many powerful tools to analyze and optimize your campaigns. This allows you to make informed decisions.<\/p>\n<p style=\"padding-left: 30px;\">One of the questions you could be asking yourself is when during the day your typical customers search for your products or services. This could be very important for\u00a0adjusting your bids and optimizing campaigns\u00a0for conversions. So,\u00a0how can you see if people are searching for your client\u2019s services during the early morning and evening hours?<\/p>\n<p style=\"padding-left: 30px;\">The most straightforward way to do this is using segments. In Google Ads, you can use segments to sort data by time. In other words, you can see when clicks or conversions typically happens during the day.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Tip<\/strong>: Adjust your\u00a0bids according to data making\u00a0sure your ads appear during the times you receive most conversions.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/support.google.com\/adwords\/answer\/2454008?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"How can you see if people are searching for your client&#039;s services during the early morning and even\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7FltD5V7HW0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; How can you see if people are searching for your client&#8217;s services during the early morning and evening hours? &nbsp; Monitor reach and frequency data &nbsp; Run a keyword diagnosis &nbsp; Segment performance statistics by time &nbsp; Run a search terms report &nbsp; Explanations: Here are two examples of how to use segments to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fHow can you see if people are searching for your client&#039;s services during the early morning and evening hours? 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