{"id":1711,"date":"2018-12-24T09:27:30","date_gmt":"2018-12-24T09:27:30","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1711"},"modified":"2018-12-25T01:08:10","modified_gmt":"2018-12-25T01:08:10","slug":"what-does-converted-clicks-measure","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/","title":{"rendered":"What does &#8220;converted clicks&#8221; measure?"},"content":{"rendered":"<p>What does &#8220;converted clicks&#8221; measure?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>The total number of clicks within your chosen conversion window<\/li>\n<li>The total number of conversions divided by the total number of clicks<\/li>\n<li><span style=\"color: #008000;\"><strong>The total number of clicks that led to a conversion<\/strong><\/span><\/li>\n<li>The percentage of clicks that led to a conversion<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">&#8220;Converted clicks&#8221; is actually a click metric. It counts the number of clicks that lead to one or more conversions. For example, if a customer clicks your ad once and then completes two different conversions, &#8220;Converted clicks&#8221; only counts the one click. You might use this metric if you\u2019re tracking multiple types of leads and are interested in seeing clicks that result in one or more leads (regardless of the conversion action).<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\">The \u201cConverted clicks\u201d column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/3046555\" target=\"_blank\" rel=\"noopener\">conversion window<\/a>.<\/p>\n<p style=\"padding-left: 30px;\">Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/1722022?hl=en\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/adwords\/answer\/1722022?hl=en<\/a><\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/www.en.adwords-community.com\/t5\/Tracking-Reporting\/Converted-Clicks-vs-Conversions\/td-p\/325289\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png\" alt=\"What does \" width=\"525\" height=\"295\" \/><\/p>\n<p>&nbsp;<\/p>\n<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\">\n<p><span itemprop=\"name\">What does &#8220;converted clicks&#8221; measure?<\/span><\/p>\n<p><meta itemprop=\"duration\" content=\"PT24M9S\" \/><br \/>\n<meta itemprop=\"uploadDate\" content=\"2018-08-29T06:46:52.000Z\"\/><br \/>\n<meta itemprop=\"thumbnailURL\" content=\"https:\/\/i.ytimg.com\/vi\/e7qKCDCjYZw\/hqdefault.jpg\" \/><br \/>\n<meta itemprop=\"interactionCount\" content=\"8588\" \/><br \/>\n<meta itemprop=\"embedURL\" content=\"https:\/\/youtube.googleapis.com\/v\/e7qKCDCjYZw\" \/><\/p>\n<div id=\"schema-videoobject\" class=\"video-container\"><iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/e7qKCDCjYZw?rel=0&#038;controls=0&#038;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p><span itemprop=\"description\">Get Answers \u2705 What does &#8220;converted clicks&#8221; measure?<\/span>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does &#8220;converted clicks&#8221; measure? &nbsp; The total number of clicks within your chosen conversion window The total number of conversions divided by the total number of clicks The total number of clicks that led to a conversion The percentage of clicks that led to a conversion &nbsp; Explanations: &nbsp; &#8220;Converted clicks&#8221; is actually a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1711","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat does &quot;converted clicks&quot; measure? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9What does &quot;converted clicks&quot; measure? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fWhat does &quot;converted clicks&quot; measure? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9What does &quot;converted clicks&quot; measure? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-24T09:27:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-25T01:08:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"What does &#8220;converted clicks&#8221; measure?\",\"datePublished\":\"2018-12-24T09:27:30+00:00\",\"dateModified\":\"2018-12-25T01:08:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/\"},\"wordCount\":178,\"image\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png\",\"articleSection\":[\"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/\",\"name\":\"\u25b7\u2764\ufe0fWhat does \\\"converted clicks\\\" measure? - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png\",\"datePublished\":\"2018-12-24T09:27:30+00:00\",\"dateModified\":\"2018-12-25T01:08:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9What does \\\"converted clicks\\\" measure? \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#primaryimage\",\"url\":\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png\",\"contentUrl\":\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/google-adwords-fundamentals\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What does \u00abconverted clicks\u00bb measure?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fWhat does \"converted clicks\" measure? - Certification Answers","description":"Get the answer of \u23e9What does \"converted clicks\" measure? \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fWhat does \"converted clicks\" measure? - Certification Answers","og_description":"Get the answer of \u23e9What does \"converted clicks\" measure? \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/","og_site_name":"Certification Answers","article_published_time":"2018-12-24T09:27:30+00:00","article_modified_time":"2018-12-25T01:08:10+00:00","og_image":[{"url":"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png","type":"","width":"","height":""}],"author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"What does &#8220;converted clicks&#8221; measure?","datePublished":"2018-12-24T09:27:30+00:00","dateModified":"2018-12-25T01:08:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/"},"wordCount":178,"image":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#primaryimage"},"thumbnailUrl":"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png","articleSection":["Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/","url":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/","name":"\u25b7\u2764\ufe0fWhat does \"converted clicks\" measure? - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#primaryimage"},"image":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#primaryimage"},"thumbnailUrl":"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png","datePublished":"2018-12-24T09:27:30+00:00","dateModified":"2018-12-25T01:08:10+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9What does \"converted clicks\" measure? \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#primaryimage","url":"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png","contentUrl":"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/what-does-converted-clicks-measure\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads","item":"https:\/\/www.certificationanswers.com\/en\/category\/google-adwords-fundamentals\/"},{"@type":"ListItem","position":3,"name":"What does \u00abconverted clicks\u00bb measure?"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/1711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=1711"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/1711\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=1711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=1711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=1711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}