{"id":17151,"date":"2018-03-15T17:56:45","date_gmt":"2018-03-15T17:56:45","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=17151"},"modified":"2018-03-15T18:03:03","modified_gmt":"2018-03-15T18:03:03","slug":"do-more-with-doubleclick-ad-tags-assessment-answers","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/do-more-with-doubleclick-ad-tags-assessment-answers\/","title":{"rendered":"Do More With Doubleclick Ad Tags Assessment Answers &#8211; Academy for Ads"},"content":{"rendered":"<p>Do More With Doubleclick Ad Tags Assessment Answers &#8211; Academy for Ads. Learn the ins and outs of using ad tags with DoubleClick Bid Manager and Campaign Manager.<\/p>\n<p>Do more with DoubleClick ad tags<\/p>\n<p>Serve programmatic ads across platforms<br \/>\nModify ad tags to work with partners<br \/>\nKeep tabs on your ads with verification<br \/>\nDeliver and verify video ads<br \/>\nMake sure your ad tags work<\/p>\n<p>Consist in 12 questions of 15.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/gumroad.com\/l\/Do-More-With-Doubleclick-Ad-Tags-Assessment-Answers\">Get Certified in Doubleclick Ad Tags Now!<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>1.)<\/p>\n<h2>When adding a wrapped tag to Bid Manager you get an alert: &#8220;There were errors validating the tag&#8221;.<br \/>\nHow can you identify the right creative from a sheet of wrapped ad tags?<\/h2>\n<p>By pasting each tag until the alert doesn\u2019t show<br \/>\nBy finding the creative ID in the ad tag after \u201cp=\u201d<br \/>\nBy finding the partner ID in the browser URL after \u201cp=\u201d<br \/>\nUsing the placement ID found in the Campaign Manager ad tag after \u201cp=\u201d<\/p>\n<p>2.)<\/p>\n<h2>How can you check that your ad\u2019s wrapped tag was added to the correct creative in Bid Manager?<\/h2>\n<p>By verifying that the wrapped tags are surrounded by &lt;p&gt;&lt;\/p&gt; tags<br \/>\nBy checking the click macro inserted by the vendor<br \/>\nBy matching the original Bid Manager creative ID with the wrapped tags<br \/>\nBy matching the placement ID between the original and wrapped tags<\/p>\n<p>3.)<\/p>\n<h2>What\u2019s the benefit of having a cachebuster macro in your ad tag?<\/h2>\n<p>The page loads faster when a browser is refreshed or reloads.<br \/>\nA unique ad impression is served and counted each time a web page loads (or is refreshed).<br \/>\nThe ad is loaded from their cache to reduce the cost for serving impressions.<br \/>\nIt captures the landing page URL and parses out additional text.<\/p>\n<p>4.)<\/p>\n<h2>What happens when you add a third-party ad tag to a Bid Manager advertiser that is linked with Campaign Manager?<\/h2>\n<p>&nbsp;<\/p>\n<p>This adds a placement to a DO_NOT_EDIT advertiser within the linked advertiser\u2019s Floodlight configuration in Campaign Manager.<br \/>\nThis breaks the advertiser association with Campaign Manager, since it doesn&#8217;t recognize the tag&#8217;s format.<br \/>\nThis creates a standard placement, ad, and creative in Campaign Manager for sharing across platforms.<br \/>\nThis appends tracking pixels to the creative in Bid Manager, in the form of a P% macro.<\/p>\n<p>5.)<\/p>\n<h2>Bean Coffee is geo-targeting Seattle for an in-store promotion.<\/h2>\n<p>Which tool in Campaign Manager can they use to check that their ads are only serving in that area?<br \/>\nDoubleClick bid multipliers, filtered by geography<br \/>\nDoubleClick Verification, post-bid measurement<br \/>\nInteractive Media Ads (IMA) metrics<br \/>\nInventory Availability reports, grouped by geography<\/p>\n<p>6.)<\/p>\n<h2>Where can you find the Bid Manager partner ID to link an advertiser with Campaign Manager?<\/h2>\n<p>It\u2019s the DCM ID found next to the creative name, in the \u201cBasic details\u201d section.<br \/>\nIt\u2019s the number after \u201cp=\u201d in a Bid Manager ad tag, that\u2019s linked to a Campaign Manager advertiser.<br \/>\nIt\u2019s the number following \u201cp=\u201d in the browser\u2019s address bar, when signed into the Bid Manager partner account.<br \/>\nIt\u2019s the same as the Campaign Manager account ID, found in the Admin tab under the account name.<\/p>\n<p>7.)<\/p>\n<h2>Your advertiser uses a data management platform (DMP) that hasn&#8217;t been certified on DoubleClick Ad Exchange, and requires appending pixels to ads in Campaign Manager.<br \/>\nWhat&#8217;s one way to continue to serve ads on Ad Exchange as well?<\/h2>\n<p>Create two versions of each ad: One with the DMP pixel and one without<br \/>\nTarget the ad with a DMP pixel to serve on Ad Exchange inventory, with Bid Manager targeting<br \/>\nAdd the DMP pixel to a custom HTML5 creative to serve on Ad Exchange<br \/>\nCreate an ad with the DMP pixel and then assign two rotating creatives for Ad Exchange and non-Ad Exchange inventory<\/p>\n<p>8.)<\/p>\n<h2>Your rich media ad isn&#8217;t clicking through to the right landing page on mobile devices.<br \/>\nWhat might you discover while troubleshooting?<\/h2>\n<p>Mobile ads must have multiple landing page URLs to accommodate different device types.<br \/>\nTap\/touch events weren&#8217;t coded correctly into the creative (i.e., in Google Web Designer).<br \/>\nMobile ads don\u2019t support any rich media elements.<br \/>\nMobile devices cannot detect http:\/\/ landing pages when clicked.<\/p>\n<p>9.)<\/p>\n<h2>If your ad is delivered by a third-party ad server, what\u2019s one way to capture click and conversion data in DoubleClick reporting?<\/h2>\n<p>Set up tracking ads in Campaign Manager<br \/>\nSet up custom variables in your Floodlight tags<br \/>\nUse vendors who pass data to a data transfer account and download the file<br \/>\nUse a vendor analytics company that integrates with DoubleClick<\/p>\n<p>10.)<\/p>\n<h2>When troubleshooting issues with a Bid Manager creative, which unique ID should you provide to your Campaign Manager ad ops team?<\/h2>\n<p>The \u201cp\u201d ID found in the web browser\u2019s address bar<br \/>\nThe Floodlight configuration ID found in the advertiser\u2019s \u201cBasic details\u201d<br \/>\nThe DCM ID found in the creative\u2019s \u201cBasic details\u201d in Bid Manager<br \/>\nThe creative\u2019s \u201cp\u201d ID found directly in the Bid Manager ad tag<\/p>\n<p>11.)<\/p>\n<h2>Which video ad format allows for additional rich media features, while reducing the available inventory?<\/h2>\n<p>In-stream video ads<br \/>\nHTML5 VPAID<br \/>\nInteractive Media Ads (IMA) SDK<br \/>\nVAST<\/p>\n<p>12.)<\/p>\n<h2>How can you use a verification vendor for your in-stream video ads without adding the VPAID wrapper?<\/h2>\n<p>Use in-stream video redirect<br \/>\nPartner with publishers using the Interactive Media Ads (IMA) SDK<br \/>\nUse companion creatives<br \/>\nUse the Video Suite Inspector<\/p>\n<p>13.)<\/p>\n<h2>What technology allows advertisers who use DoubleClick to automatically track the viewability of their ads?<\/h2>\n<p>Click trackers<br \/>\nActive View<br \/>\nDoubleClick Creative Solutions<br \/>\nQuery Tool<\/p>\n<p>14.)<\/p>\n<h2>What steps are required to enable DoubleClick Verification (and Active View measurement) for your in-stream video ads in Campaign Manager?<\/h2>\n<p>There are two steps. Upload the video file, then wrap the VAST tag with a VPAID file.<br \/>\nYou cannot edit a VAST file in Campaign Manager, so the tag cannot be wrapped for verification.<br \/>\nCreate a shadow account in Campaign Manager to wrap your VAST file for DoubleClick Verification.<br \/>\nVAST and VPAID files are automatically wrapped for DoubleClick Verification.<\/p>\n<p>15.)<\/p>\n<h2>What\u2019s one way to make your in-stream video ads skippable and reach VAST inventory across exchanges?<\/h2>\n<p>Create multiple videos that are 30 seconds and longer<br \/>\nChange the \u201cduration\u201d directly in the VAST tag to 30 seconds<br \/>\nCheck \u201cInclude skip button\u201d in Campaign Manager\u2019s video settings<br \/>\nModify the VAST tag\u2019s \u201ccreativeProperties\u201d<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"\/en\/exams-answers-2\/#ert_pane1-5\" rel=\"nofollow\">Get Certified in Doubleclick Ad Tags Now!<\/a><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do More With Doubleclick Ad Tags Assessment Answers &#8211; Academy for Ads. Learn the ins and outs of using ad tags with DoubleClick Bid Manager and Campaign Manager. Do more with DoubleClick ad tags Serve programmatic ads across platforms Modify ad tags to work with partners Keep tabs on your ads with verification Deliver and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103],"tags":[],"class_list":{"0":"post-17151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fDo More With Doubleclick Ad Tags Assessment Answers - Academy for Ads - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Do More With Doubleclick Ad Tags Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/do-more-with-doubleclick-ad-tags-assessment-answers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fDo More With Doubleclick Ad Tags Assessment Answers - Academy for Ads - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Do More With Doubleclick Ad Tags Assessment Answers - Academy for Ads \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/do-more-with-doubleclick-ad-tags-assessment-answers\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-15T17:56:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-15T18:03:03+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/do-more-with-doubleclick-ad-tags-assessment-answers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/do-more-with-doubleclick-ad-tags-assessment-answers\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Do More With Doubleclick Ad Tags Assessment Answers &#8211; 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