{"id":1717,"date":"2018-12-24T10:29:15","date_gmt":"2018-12-24T10:29:15","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1717"},"modified":"2018-12-25T11:06:59","modified_gmt":"2018-12-25T11:06:59","slug":"what-is-the-recommended-next-step-if-you-noticed-from-the-search-terms-report-that-certain-search-terms-are-leading-to-a-high-number-of-clicks-on-your-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-is-the-recommended-next-step-if-you-noticed-from-the-search-terms-report-that-certain-search-terms-are-leading-to-a-high-number-of-clicks-on-your-ads\/","title":{"rendered":"What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?"},"content":{"rendered":"<p><script type=\"application\/ld+json\">\n  {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"QAPage\",\n    \"mainEntity\": {\n      \"@type\": \"Question\",<span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>\n      \"name\": \"What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?\",\n      \"text\": \"Question: What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?\",\n      \"answerCount\": 4,\n      \"upvoteCount\": 27,\n      \"dateCreated\": \"2018-11-23T21:11Z\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"User\"\n      },\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords\",\n        \"dateCreated\": \"2018-12-14T21:11Z\",\n        \"upvoteCount\": 1002,\n        \"url\": \"https:\/\/www.certificationanswers.com\/en\/what-is-the-recommended-next-step-if-you-noticed-from-the-search-terms-report-that-certain-search-terms-are-leading-to-a-high-number-of-clicks-on-your-ads\/\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"CertificationAnswers\"\n        }\n      }     \n    }\n  }\n<\/script><\/p>\n<p>What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Add search terms that are not leading to many clicks as negative keywords<\/li>\n<li>Add sitelinks to your ads to make them even more prominent<\/li>\n<li>Make sure all of these search terms are included as keywords, regardless of relevance<\/li>\n<li><span style=\"color: #008000;\"><strong>Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">The search terms report gives you information on what people were searching for when they saw your ad and clicked it. This information can help you remove poorly performing keywords or add new keywords. You can also use the search terms report to help you identify negative keywords. <\/span><\/p>\n<p style=\"padding-left: 30px;\">Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren\u2019t as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren\u2019t interested in it.<br \/>\nRead more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2472708?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/2472708?hl=en<\/a><\/p>\n<div class=\"zippy-section-container\">\n<div class=\"zippy-section-container\">\n<div class=\"pull pull-tip\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png\" alt=\"What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?\" width=\"525\" height=\"295\" \/><\/p>\n<p>&nbsp;<\/p>\n<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\">\n<p><span itemprop=\"name\">What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?<\/span><\/p>\n<p><meta itemprop=\"duration\" content=\"PT24M9S\" \/><br \/>\n<meta itemprop=\"uploadDate\" content=\"2018-08-29T06:46:52.000Z\"\/><br \/>\n<meta itemprop=\"thumbnailURL\" content=\"https:\/\/i.ytimg.com\/vi\/e7qKCDCjYZw\/hqdefault.jpg\" \/><br \/>\n<meta itemprop=\"interactionCount\" content=\"8590\" \/><br \/>\n<meta itemprop=\"embedURL\" content=\"https:\/\/youtube.googleapis.com\/v\/e7qKCDCjYZw\" \/><\/p>\n<div id=\"schema-videoobject\" class=\"video-container\"><iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/e7qKCDCjYZw?rel=0&#038;controls=0&#038;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p><span itemprop=\"description\">Get Answers \u2705 What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?<\/span>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads? &nbsp; Add search terms that are not leading to many clicks as negative keywords Add sitelinks to your ads to make them even more prominent Make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1717","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads? 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