{"id":1737,"date":"2018-11-21T10:38:48","date_gmt":"2018-11-21T10:38:48","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1737"},"modified":"2018-11-22T18:30:16","modified_gmt":"2018-11-22T18:30:16","slug":"a-client-that-owns-a-fine-dining-restaurant-in-london-wants-to-get-more-phone-calls-from-people-researching-places-to-eat-on-their-mobile-phones-how-should-you-optimize-this-clients-campaign-to","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/a-client-that-owns-a-fine-dining-restaurant-in-london-wants-to-get-more-phone-calls-from-people-researching-places-to-eat-on-their-mobile-phones-how-should-you-optimize-this-clients-campaign-to\/","title":{"rendered":"A client that owns a fine\u2013dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client&#8217;s campaign to help achieve their goal?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>A client that owns a fine\u2013dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client&#8217;s campaign to help achieve their goal?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Include a phone number in the client&#8217;s ad&#8217;s headlines and monitor performance with the mobile clicks-to-call segment<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Include a phone number in the client&#8217;s ad&#8217;s headline and monitor performance with the top vs. other segment<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Add call extensions to the client&#8217;s ads and monitor performance with the top vs. other segment<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"color: #008000;\"><strong>Add call extensions to the client&#8217;s ads and monitor performance with the mobile clicks-to-call segment<\/strong><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Call extensions let you add phone numbers to your ads, which can increase clickthrough rates by 4- 5%. When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions. <\/span><\/p>\n<p style=\"padding-left: 30px;\">Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls.<\/p>\n<p style=\"padding-left: 30px;\">Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2453991?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/support.google.com\/adwords\/answer\/2453991?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Measurement Certification Exam Answers 2020 | SkillShop update Google Academy for Ads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e7qKCDCjYZw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A client that owns a fine\u2013dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client&#8217;s campaign to help achieve their goal? &nbsp; Include a phone number in the client&#8217;s ad&#8217;s headlines and monitor performance with the mobile clicks-to-call [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32,110],"tags":[],"class_list":{"0":"post-1737","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"category-google-digital-sales-certification-exam-answers","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fA client that owns a fine\u2013dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. 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