{"id":17372,"date":"2018-04-12T07:38:30","date_gmt":"2018-04-12T07:38:30","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=17372"},"modified":"2018-12-24T15:47:42","modified_gmt":"2018-12-24T15:47:42","slug":"situational-example-youre-tasked-with-improving-the-conversion-rate-on-your-product-and-services-page-over-time-you-think-that-changing-the-pages-copy-will-positively-impact-the-ov","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/situational-example-youre-tasked-with-improving-the-conversion-rate-on-your-product-and-services-page-over-time-you-think-that-changing-the-pages-copy-will-positively-impact-the-ov\/","title":{"rendered":"Situational example: You\u2019re tasked with improving the conversion rate on your product and services page over time. You think that changing the page\u2019s copy will positively impact the overall conversion rate. What\u2019s an example of a good hypothesis for this optimization experiment?"},"content":{"rendered":"<p>Situational example: You\u2019re tasked with improving the conversion rate on your product and services page over time. You think that changing the page\u2019s copy will positively impact the overall conversion rate. What\u2019s an example of a good hypothesis for this optimization experiment?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>I think this change will work because I know my buyer persona really well.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>By changing this page\u2019s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona\u2019s needs.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The conversion rate will increase by 87%. Constant change on product and services pages increases trust.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>By changing this page\u2019s copy, the conversion rate will increase.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Situational example: You\u2019re tasked with improving the conversion rate on your product and services page over time. You think that changing the page\u2019s copy will positively impact the overall conversion rate. What\u2019s an example of a good hypothesis for this optimization experiment? &nbsp; I think this change will work because I know my buyer persona [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[156],"tags":[],"class_list":{"0":"post-17372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-inbound-marketing-certification-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fSituational example: You\u2019re tasked with improving the conversion rate on your product and services page over time. You think that changing the page\u2019s copy will positively impact the overall conversion rate. What\u2019s an example of a good hypothesis for this optimization experiment? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Situational example: You\u2019re tasked with improving the conversion rate on your product and services page over time. You think that changing the page\u2019s copy will positively impact the overall conversion rate. 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