{"id":17388,"date":"2018-12-23T07:52:15","date_gmt":"2018-12-23T07:52:15","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=17388"},"modified":"2018-12-24T13:54:45","modified_gmt":"2018-12-24T13:54:45","slug":"when-creating-segments-for-your-lead-nurturing-campaigns-you-need-to-understand-who-your-personas-are-and-where-they-are-in-the-buyers-journey-allows-you-to-decide-what-types-of-content-they-need","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/when-creating-segments-for-your-lead-nurturing-campaigns-you-need-to-understand-who-your-personas-are-and-where-they-are-in-the-buyers-journey-allows-you-to-decide-what-types-of-content-they-need\/","title":{"rendered":"When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer&#8217;s journey allows you to decide what types of content they need. What are the three stages of the buyer\u2019s journey?"},"content":{"rendered":"<p>When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer&#8217;s journey allows you to decide what types of content they need. What are the three stages of the buyer\u2019s journey?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Awareness, consideration, and decision<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Attract, consideration, and delight<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Awareness, consideration, and conversion<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Awareness, decision, and delight<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer&#8217;s journey allows you to decide what types of content they need. What are the three stages of the buyer\u2019s journey? &nbsp; Awareness, consideration, and decision &nbsp; Attract, consideration, and delight &nbsp; Awareness, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[156],"tags":[],"class_list":{"0":"post-17388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-inbound-marketing-certification-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhen creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer&#039;s journey allows you to decide what types of content they need. 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