{"id":1766,"date":"2018-12-20T11:02:51","date_gmt":"2018-12-20T11:02:51","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1766"},"modified":"2018-12-21T12:50:02","modified_gmt":"2018-12-21T12:50:02","slug":"julian-wants-to-reach-potential-customers-based-on-the-type-of-device-theyre-using-but-he-doesnt-know-how-his-campaign-performs-on-different-devices-how-can-julian-find-meaningful-data-that-will","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/julian-wants-to-reach-potential-customers-based-on-the-type-of-device-theyre-using-but-he-doesnt-know-how-his-campaign-performs-on-different-devices-how-can-julian-find-meaningful-data-that-will\/","title":{"rendered":"Julian wants to reach potential customers based on the type of device they&#8217;re using, but he doesn&#8217;t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?"},"content":{"rendered":"<p>Julian wants to reach potential customers based on the type of device they&#8217;re using, but he doesn&#8217;t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Create multiple ad groups that target different devices, and monitor the results<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Set up an experiment to test which device he should target<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Create multiple campaigns that target different devices, and monitor the results<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Segment his campaign statistics by device<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p>EAdWords has many powerful which lets you analyze and optimize PPC campaigns. One of the great features is segments.<\/p>\n<p>Use segments to sort what\u2019s the most important to you. With segments, you can split your data into rows, isolating exactly what you want to see. Segments you choose will depend on which table of your AdWords account you\u2019re viewing but may include periods of time, click type, or device.<\/p>\n<p>In this case, Julian can segment his data by device and know how his campaign performs on different devices. This will be very helpful setting bid adjustments for different devices for example. Note that Some segments are only available on particular tabs, you may need to download a report to apply a particular segment to your data.<\/p>\n<p>&nbsp;<\/p>\n<p>A category (like ad type or day of the week) that you can add to your campaign\u2019s tables and charts in order to organize your performance data around that criteria.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2370266?hl=en\" target=\"_blank\" rel=\"nofollow noopener\"><strong>https:\/\/support.google.com\/adwords\/answer\/2370266?hl=en<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Julian wants to reach potential customers based on the type of device they&#039;re using, but he doesn&#039;t\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vKqMmIB4qBU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Julian wants to reach potential customers based on the type of device they&#8217;re using, but he doesn&#8217;t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target? &nbsp; Create multiple ad groups that target different devices, and monitor the results &nbsp; Set [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fJulian wants to reach potential customers based on the type of device they&#039;re using, but he doesn&#039;t know how his campaign performs on different devices. 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