{"id":1793,"date":"2019-03-30T09:30:22","date_gmt":"2019-03-30T09:30:22","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1793"},"modified":"2019-04-01T16:46:08","modified_gmt":"2019-04-01T16:46:08","slug":"your-ad-can-show-on-the-google-search-network-when-someone-searches-for-terms-that-are-similar-to-your","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/your-ad-can-show-on-the-google-search-network-when-someone-searches-for-terms-that-are-similar-to-your\/","title":{"rendered":"Your ad can show on the Google Search Network when someone searches for terms that are similar to your:"},"content":{"rendered":"<p>Your ad can show on the Google Search Network when someone searches for terms that are similar to your:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Keywords<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Placements<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Website<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Ad text<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Keywords are words or phrases that are used to match your ads with the terms people are searching for. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want. <\/span><\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/support.google.com\/adwords\/answer\/90956?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\">When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person\u2019s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.<\/p>\n<p style=\"padding-left: 30px;\">Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6323?hl=en\" target=\"_blank\" rel=\"nofollow noopener\"><strong>https:\/\/support.google.com\/adwords\/answer\/6323?hl=en<\/strong><\/a><\/p>\n<p style=\"padding-left: 30px;\">\n<p class=\"glossary-short\" style=\"padding-left: 30px;\">Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.<\/p>\n<ul class=\"spaced-list\">\n<li>The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.<\/li>\n<li>When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person&#8217;s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.<\/li>\n<li>A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position.<\/li>\n<li>You can add\u00a0<strong>match types<\/strong>\u00a0to your keywords to help control which searches your ad can be matched with.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Your ad can show on the Search Network when someone searches for terms that are similar to your:\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hW9el7Bg4BQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your ad can show on the Google Search Network when someone searches for terms that are similar to your: &nbsp; Keywords &nbsp; Placements &nbsp; Website &nbsp; Ad text &nbsp; Explanation: Keywords are words or phrases that are used to match your ads with the terms people are searching for. Selecting high quality, relevant keywords for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[110],"tags":[],"class_list":{"0":"post-1793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-digital-sales-certification-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYour ad can show on the Google Search Network when someone searches for terms that are similar to your: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Your ad can show on the Google Search Network when someone searches for terms that are similar to your: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/your-ad-can-show-on-the-google-search-network-when-someone-searches-for-terms-that-are-similar-to-your\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fYour ad can show on the Google Search Network when someone searches for terms that are similar to your: - 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