Get Certified in Manage Ecommerce With Doubleclick Search Now!<\/a><\/p>\n <\/p>\n
<\/p>\n
Mark is creating an adaptive Shopping campaign for his client who owns a cycle shop. He wants to use feeds to create advertisements for the numerous products his client sells.<\/h2>\nHow can he make sure he gains more bid control and coverage?<\/h2>\n
By adding his client’s key products to the “Everything else” group<\/p>\n
By setting up his feed to group all new products into one category<\/p>\n
By choosing to let his product group automatically subdivide<\/p>\n
By clustering similarly performing products together into relational groups<\/p>\n
<\/p>\n
Providing correctly spelled product titles and brand names help DoubleClick Search produce what for your campaign?<\/h2>\n
Item titles that fit ad headlines<\/p>\n
Landing pages that match information in your product feed<\/p>\n
Optimal landing pages for your target countries and languages<\/p>\n
Relevant keywords<\/p>\n
Your client is a hotel chain that wants to easily generate search ads based on their available inventory of hotel rooms at their more than 500 locations.<\/h2>\nWhat type of campaign is best suited to their needs?<\/h2>\n
Inventory campaign<\/p>\n
Adaptive Shopping campaign<\/p>\n
AdWords campaign<\/p>\n
Native Shopping campaign<\/p>\n
<\/p>\n
Your client is preparing to create a new inventory campaign.<\/h2>\nWhat is the first thing he has to do?<\/h2>\n
Create an inventory plan<\/p>\n
Apply formulas to the templates<\/p>\n
Choose a name for his template<\/p>\n
Create a template<\/p>\n
<\/p>\n
Amanda is running an inventory campaign for her client, a large car dealership. Due to unexpected demand, they\u2019ve run out of a popular car model, and Amanda needs to pause the ads for this particular model.<\/h2>\nHow does she accomplish this?<\/h2>\n
Pause the entire ad campaign, as an ad cannot be individually paused<\/p>\n
Include logic that pauses ads when the number of cars drops below a certain threshold<\/p>\n
Locate the ad and pause it manually<\/p>\n
Delete the car model from the product feed<\/p>\n
<\/p>\n
You\u2019re building an adaptive Shopping campaign for your client, a retailer of designer shoes. What attribute is required for a product data feed?<\/h2>\n
Size type to identify what sizing system you are using<\/p>\n
Shortened product title that better fits an ad headline<\/p>\n
More than one product image to give potential customers a better view of the product<\/p>\n
Product ID that uniquely identifies the item<\/p>\n
<\/p>\n
You\u2019re setting up a campaign to offer free shipping for all products over $25.<\/h2>\nHow can you make sure the text \u201cFree Shipping\u201d is automatically generated for ads for all products over $25?<\/h2>\n
You would apply specific settings to your template to establish how your data is converted into entities.<\/p>\n
You would create a multiplier that would be applied to your campaign template.<\/p>\n
You would use a formula to create a dynamic filter at the ad and ad group level to only display products over $25 with \u201cFree Shipping\u201d appended.<\/p>\n
You would add the text to each campaign after it\u2019s generated.<\/p>\n
<\/p>\n
Michelle is working with a client that needs to submit her feed through the DoubleClick Search support team.<\/h2>\nWhy does she need to submit a sample feed two weeks before she wants it to go live?<\/h2>\n
She wants the support team to have time to provide her with an implementation timeline.<\/p>\n
A sample feed needs to be submitted two weeks early so the support team can approve the field attributes.<\/p>\n
The support team needs to add the feed to their FTP server.<\/p>\n
The support team needs time to make changes to her feed prior to implementation.<\/p>\n
<\/p>\n
You\u2019re a marketing specialist at a large retailer, and you\u2019re looking to create an adaptive Shopping campaign based on your inventory of available shoes.<\/h2>\nWhat is the first thing you have to do to get the process started?<\/h2>\n
Set up a feed in Merchant Center<\/p>\n
Contact the DoubleClick Search support team<\/p>\n
Create a feed of product data<\/p>\n
Create a text ad<\/p>\n
<\/p>\n
Using DoubleClick Search to create a campaign with a product feed means you\u2019ll need to input what kind of information?<\/h2>\n
The precise ad groups you require to optimize your campaign<\/p>\n
Specific ad copy for each of your ads<\/p>\n
Relevant keywords for search queries you want your ads to appear in<\/p>\n
Up-to-date product data<\/p>\n
<\/p>\n
Denise is running an inventory campaign and wants to make sure her top products are eligible to show.<\/h2>\nHow does she set up her report to get this information?<\/h2>\n
She will add an \u201cInventory management enabled\u201d column.<\/p>\n
She will sort the data by highest clicks or conversions and view the product status columns.<\/p>\n
She will set up her report to track product sales based on style.<\/p>\n
She will add an \u201cInventory template\u201d column to her report.<\/p>\n
<\/p>\n
You want to create an adaptive Shopping campaign advertising your new line of swimsuits. What do you need to do?<\/h2>\n
Create a feed that filters for product code<\/p>\n
Set up your ads so DoubleClick Search will automatically subdivide your product groups by product type<\/p>\n
Create a single campaign for swimsuits<\/p>\n
Set up your ads so DoubleClick Search will automatically subdivide your product groups by keyword<\/p>\n
<\/p>\n
You just launched a campaign to advertise a new line of purses. You really want to know the revenue generated by these specific products in the inventory feed.<\/h2>\nWhat do you need to do to generate this report?<\/h2>\n
Set up your feed so it filters out all other products<\/p>\n
Create a separate feed for the line of purses and then generate a report on that specific feed<\/p>\n
Make sure Floodlight transaction tags are set up<\/p>\n
Change your account settings in DoubleClick Search<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
Get Certified in Manage Ecommerce With Doubleclick Search Now!<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Manage Ecommerce With Doubleclick Search Assessment Answers,\u00a0discover how to use data to create search campaigns around your products or inventory. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. Get Certified in Manage Ecommerce With Doubleclick Search Now! Mark is creating an adaptive Shopping campaign […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[103],"tags":[],"class_list":{"0":"post-18113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-academy-for-ads","7":"entry"},"yoast_head":"\n
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