{"id":1819,"date":"2018-10-28T09:52:07","date_gmt":"2018-10-28T09:52:07","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1819"},"modified":"2018-10-29T11:45:08","modified_gmt":"2018-10-29T11:45:08","slug":"which-statistic-indicates-how-often-a-click-has-led-to-a-conversion","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-statistic-indicates-how-often-a-click-has-led-to-a-conversion\/","title":{"rendered":"Which statistic indicates how often a click has led to a conversion?"},"content":{"rendered":"

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Which statistic indicates how often a click has led to a conversion?<\/p>\n

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Cost-per-conversion<\/p>\n

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Clickthrough rate (CTR)<\/p>\n

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Conversion rate<\/strong><\/span><\/p>\n

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Converted clicks<\/p>\n

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Explanation:<\/p>\n

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Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions<\/p>\n

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In Google Ads, conversion\u00a0an action defined as valuable to your business, such as an online purchase, call, subscription\u00a0or anything else. Conversions are one of the main factors which show\u00a0your\u00a0campaign is successful\u00a0or not. Especially\u00a0if you\u2019re focusing on direct impact, not raising brand awareness for example. While conversions number is important, actually it doesn\u2019t show you much. To evaluate your ads and their impact on your business you should calculate the conversion\u00a0rate.<\/p>\n

The conversion rate is the average number of conversions per ad click, shown as a percentage. For example,\u00a0if you had 100 conversions from 1,000 clicks, your conversion rate would be 10%, since 100\/1000*100% = 10%.<\/p>\n

Tip<\/strong>: More specific keywords often tend to have a better conversion rate than general keywords.<\/p>\n

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Read more here: https:\/\/support.google.com\/adwords\/answer\/3419241?hl=en<\/a><\/p>\n

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