{"id":1831,"date":"2017-09-05T09:54:58","date_gmt":"2017-09-05T09:54:58","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1831"},"modified":"2018-08-03T15:38:13","modified_gmt":"2018-08-03T15:38:13","slug":"why-should-you-link-your-clients-adwords-account-to-googles-webmaster-tools","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/why-should-you-link-your-clients-adwords-account-to-googles-webmaster-tools\/","title":{"rendered":"Why should you link your client&#8217;s AdWords account to Google&#8217;s Webmaster Tools?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Why should you link your client&#8217;s AdWords account to Google&#8217;s Webmaster Tools?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>See how your ads performed when triggered by actual searches<\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>See how often your ads rank higher in search results than those of other advertisers<\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"color: #008000;\"><strong>See if people reach your client&#8217;s website via ads or organic search results<\/strong><\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>See which campaigns have the biggest changes in clicks, costs, and conversions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p><span style=\"font-weight: 400;\">You can use AdWords reporting tools to see how often your ads are showing to potential customers, and which keywords are triggering those impressions. With the paid &amp; organic report, you can also see how often pages from your website are showing in Google\u2019s free organic search results, and which search terms triggered those results to show on the search results page. <\/span><\/p>\n<p><a href=\"http:\/\/www.lunametrics.com\/blog\/2014\/12\/15\/link-google-adwords-analytics-webmaster-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>You know that you can use AdWords reporting tools to see how often your ads are showing to potential customers, and which keywords are triggering those impressions. With the paid &amp; organic report, you can also see how often pages from your website are showing in Google\u2019s free organic search results, and which search terms triggered those results to show on the search results page.<br \/>\nRead more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/3097241?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/3097241?hl=en<\/a><\/p>\n<div class=\"answer-intro\"><\/div>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Why should you link your client\u2019s Google Ads account to Search Console?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/j78_MF9V0V4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Why should you link your client&#8217;s AdWords account to Google&#8217;s Webmaster Tools? &nbsp; See how your ads performed when triggered by actual searches See how often your ads rank higher in search results than those of other advertisers See if people reach your client&#8217;s website via ads or organic search results See which campaigns [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhy should you link your client&#039;s AdWords account to Google&#039;s Webmaster Tools? 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