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Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?<\/p>\n
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Use a location bid adjustment to increase bids for customers in Tokyo<\/strong><\/span><\/p>\n <\/p>\n Create a separate ad group to target ads and bids for Tokyo<\/p>\n <\/p>\n Use the user location view to understand if people who click your ads are located in Tokyo<\/p>\n <\/p>\n Refine where your ads show by adding the keyword “Tokyo”<\/p>\n <\/p>\n Explanation:<\/p>\n Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.<\/p>\n If your Ads perform better in a specific location, it’s a good idea to use location bid adjustments to achieve even better results.<\/p>\n Use location bid adjustments to show your ad more or less frequently to customers in certain countries, cities, or other geographic areas. You can also use location extension targeting to set different bids for customers who are located around your business.<\/p>\n Read more here: https:\/\/support.google.com\/adwords\/answer\/2732132?hl=en<\/a><\/p>\n <\/p>\n <\/p>\n