{"id":1841,"date":"2017-08-28T17:58:11","date_gmt":"2017-08-28T17:58:11","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1841"},"modified":"2017-09-20T22:37:51","modified_gmt":"2017-09-20T22:37:51","slug":"whats-a-reason-to-use-the-search-network-with-display-select-campaign-type","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/whats-a-reason-to-use-the-search-network-with-display-select-campaign-type\/","title":{"rendered":"What&#8217;s a reason to use the &#8220;Search Network with Display Select&#8221; campaign type?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>What&#8217;s a reason to use the &#8220;Search Network with Display Select&#8221; campaign type?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Your ads only show on the first page search results<\/p>\n<p style=\"padding-left: 30px;\">You can pick the exact websites where you want your ad to show<\/p>\n<p style=\"padding-left: 30px;\"><strong>You can use one budget to advertise on the Search Network and Display Network<\/strong><\/p>\n<p style=\"padding-left: 30px;\">Your video ads can run on the Search Network<\/p>\n<p>&nbsp;<\/p>\n<h2>What&#8217;s a reason to use the &#8220;Search Network with Display Select&#8221; campaign type<\/h2>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p><span style=\"font-weight: 400;\">You manage your &#8220;Search Network with Display Select&#8221; campaigns the same way that you&#8217;d manage a &#8220;Search Network only&#8221; campaign: set a budget, choose relevant keywords, create ads, and set bids. Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you\u2019re advertising. <\/span><br \/>\n<a href=\"https:\/\/support.google.com\/adwords\/answer\/3437721?hl=en\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can only add managed placements to certain campaign types: \u201cDisplay Network only,\u201d \u201cSearch Network with Display Select,\u201d and \u201cVideo.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2470108?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/2470108?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"answer-intro\">\n<p>Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>What makes a placement a &#8220;managed placement&#8221; is that you\u2019ve chosen to target a website, mobile app, or ad unit specifically. In practice, this means adding the placement to the ad groups in your Display Network campaigns, similar to the way you\u2019d add keywords.<\/p>\n<h2>The basics<\/h2>\n<ul class=\"spaced-list\">\n<li>A placement has to be part of the\u00a0Display Network\u00a0for your AdWords ads to show there.<\/li>\n<li>You can only add managed placements to certain campaign types: &#8220;Display Network only,&#8221; &#8220;Search Network with Display Select,&#8221; and &#8220;Video.&#8221;<\/li>\n<li>As with all AdWords advertising, you&#8217;ll compete with other advertisers to show your ads on placements you select.<\/li>\n<li>If you choose popular sites or are just getting started with advertising on the Display Network, you may need higher bids to get impressions. You can always adjust your bids later.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=_aD9-C4C71s<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What&#8217;s a reason to use the &#8220;Search Network with Display Select&#8221; campaign type? &nbsp; Your ads only show on the first page search results You can pick the exact websites where you want your ad to show You can use one budget to advertise on the Search Network and Display Network Your video ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1841","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat&#039;s a reason to use the &quot;Search Network with Display Select&quot; campaign type? 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