{"id":1845,"date":"2018-12-20T17:59:14","date_gmt":"2018-12-20T17:59:14","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1845"},"modified":"2018-12-21T12:07:51","modified_gmt":"2018-12-21T12:07:51","slug":"when-people-search-for-your-clients-watch-repair-business-they-use-very-specific-terms-like-vintage-watch-repairs-to-show-your-ads-for-these-searches-youll-want-to-use","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/when-people-search-for-your-clients-watch-repair-business-they-use-very-specific-terms-like-vintage-watch-repairs-to-show-your-ads-for-these-searches-youll-want-to-use\/","title":{"rendered":"When people search for your client&#8217;s watch repair business, they use very specific terms like &#8220;vintage watch repairs&#8221;. To show your ads for these searches, you&#8217;ll want to use:"},"content":{"rendered":"<p>When people search for your client&#8217;s watch repair business, they use very specific terms like &#8220;vintage watch repairs&#8221;. To show your ads for these searches, you&#8217;ll want to use:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Negative match keywords<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Broad match keywords<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Exact match keywords<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Phrase match keywords<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">In general, the broader the keyword matching option, the more traffic potential that keyword has. Conversely, the narrower the keyword matching option, the more relevant that keyword will be to someone&#8217;s search. Understanding these differences can help you to choose the right options and improve your return on investment. &#8220;Very specific terms&#8221; in question indicates Exact match Keywords. However from my practice it&#8217;s much wiser to have Exact, phrase and broad match types of keyword in a single ad group. <\/span><\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/support.google.com\/adwords\/answer\/2497836?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p style=\"padding-left: 30px;\">A keyword setting that allows your ad to show only when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword. The exact match keyword \u201cbicycle bell\u201d can cause your ad to show only if someone searches for \u201cbicycle bell\u201d or close variations of \u201cbicycle bell\u201d exactly, with no other words.<\/p>\n<p style=\"padding-left: 30px;\">Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2407781?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/2407781?hl=en<\/a><\/p>\n<p style=\"padding-left: 30px;\">In Google Ads, you can define your keywords match type. Moreover, it\u2019s very important to choose the right\u00a0keyword match type to get the most from your campaign.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Practical tip<\/strong>: while Google recommends\u00a0using a so-called broad-to-narrow<em>\u00a0<\/em>strategy, that will often lead\u00a0to overspending. In most cases, using very narrow groups, with just a couple exact match keywords will ensure better relevance of landing page and higher quality score. As a result, your ROI from ads will be much better.<\/p>\n<p style=\"padding-left: 30px;\">Hey, but what about the question?\u00a0When people search for your client\u2019s watch repair business, they use very specific terms like \u201cvintage watch repairs\u201d. Words \u201cvery specific\u201d in the question means that the author of the question expects the answer \u201cexact match\u201d. And, yes it\u2019s a correct option for Google. However, as often happens with Google Ads exams, a question is confusing.<\/p>\n<p style=\"padding-left: 30px;\">\u201cNegative\u201d is a nonsense. The \u201cbroad match\u201d also not the best solution. But why not the \u201cphrase match\u201d? For example, the query \u201cvintage watch repairs near me\u201d won\u2019t trigger the ad if you use exact match\u2026 That\u2019s would be a huge mistake.<\/p>\n<p style=\"padding-left: 30px;\">So, what\u2019s the best solution? From my experience adding both keywords match types, in this case, will give the best result: like \u201cvintage watch repairs\u201d and [vintage watch repairs]. However, to get a 100% result in Google Ads Fundamentals assessment you have to choose \u201cexact match\u201d option. Ehh, Google\u2026<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When people search for your client&#8217;s watch repair business, they use very specific terms like &#8220;vintage watch repairs&#8221;. To show your ads for these searches, you&#8217;ll want to use: &nbsp; Negative match keywords &nbsp; Broad match keywords &nbsp; Exact match keywords &nbsp; Phrase match keywords &nbsp; Explanation: &nbsp; In general, the broader the keyword matching [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhen people search for your client&#039;s watch repair business, they use very specific terms like &quot;vintage watch repairs&quot;. 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