{"id":1847,"date":"2018-12-24T17:59:44","date_gmt":"2018-12-24T17:59:44","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1847"},"modified":"2018-12-25T12:26:28","modified_gmt":"2018-12-25T12:26:28","slug":"one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-adwords-system-works-1","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-adwords-system-works-1\/","title":{"rendered":"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?"},"content":{"rendered":"<p><script type=\"application\/ld+json\">\n  {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"QAPage\",\n    \"mainEntity\": {\n      \"@type\": \"Question\",\n      \"name\": \"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?\",\n      \"text\": \"Question: One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?\",\n      \"answerCount\": 4,\n      \"upvoteCount\": 27,\n      \"dateCreated\": \"2018-11-23T21:11Z\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"User\"\n      },\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4\",\n        \"dateCreated\": \"2018-12-14T21:11Z\",\n        \"upvoteCount\": 1002,\n        \"url\": \"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-adwords-system-works-1\/\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"CertificationAnswers\"\n        }\n      }     \n    }\n  }\n<\/script><\/p>\n<p>One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results<\/li>\n<li>Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies<\/li>\n<li>To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4<\/li>\n<li><span style=\"color: #008000;\"><strong>Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">AdWords helps you maximize your return on investment (ROI) by showing your ads more often on days when Search traffic is higher. When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won&#8217;t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\">When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won\u2019t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).<\/p>\n<p style=\"padding-left: 30px;\">Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2375423?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/2375423?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png\" width=\"525\" height=\"295\" alt=\"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?\" class=\"aligncenter size-large\" \/><\/p>\n<p>&nbsp;<\/p>\n<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\">\n<p><span itemprop=\"name\">One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?<\/span><\/p>\n<p><meta itemprop=\"duration\" content=\"PT1M2S\" \/><br \/>\n<meta itemprop=\"uploadDate\" content=\"2018-05-19T08:33:49.000Z\"\/><br \/>\n<meta itemprop=\"thumbnailURL\" content=\"https:\/\/i.ytimg.com\/vi\/gbY9Azw1FH8\/hqdefault.jpg\" \/><br \/>\n<meta itemprop=\"interactionCount\" content=\"1284\" \/><br \/>\n<meta itemprop=\"embedURL\" content=\"https:\/\/youtube.googleapis.com\/v\/gbY9Azw1FH8\" \/><\/p>\n<div id=\"schema-videoobject\" class=\"video-container\"><iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/gbY9Azw1FH8?rel=0&#038;controls=0&#038;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p><span itemprop=\"description\">Get Answers \u2705\u2705\u2705 One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?<\/span>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? &nbsp; AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results Due to changes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-1847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fOne of your clients wants to know why a campaign went over the specified daily budget several days in a row. 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