{"id":1851,"date":"2018-12-24T18:06:03","date_gmt":"2018-12-24T18:06:03","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1851"},"modified":"2018-12-25T01:03:20","modified_gmt":"2018-12-25T01:03:20","slug":"which-is-a-benefit-of-advertising-online","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-is-a-benefit-of-advertising-online\/","title":{"rendered":"Which is a benefit of advertising online?"},"content":{"rendered":"<p>Which is a benefit of advertising online?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Reach people who are likely interested in what you&#8217;re advertising<\/strong><\/span><\/li>\n<li>Automatically collect information about potential customers<\/li>\n<li>Increase your position in organic search results<\/li>\n<li>Make money by showing ads on your website<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they\u2019re searching for your products or services. This can help make sure you\u2019re putting your advertising dollars towards reaching only the people most likely to become your customers.<\/p>\n<p style=\"padding-left: 30px;\">Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6227161?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/6227161?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">A question \u201cWhich is a benefit of advertising online?\u201d worth a separate blog post at least. If not a case study. To answer it in one sentence is something more than ambitious.<\/p>\n<p style=\"padding-left: 30px;\">But let\u2019s look at the question from Google Ads fundamentals assessment point. If we read carefully all the given options, it\u2019s clear that only one option is valid.\u00a0Reach people who are likely interested in what you\u2019re advertising.<\/p>\n<p style=\"padding-left: 30px;\">Advertising online means showing ads not on \u201cyour\u201d website (why you would pay for that?). However, it\u2019s technically possible. Also, ads have nothing to do with organic search. In general. If visitors come to your page via ads, like your content and interact with it. For example share via social platforms, remember and return to the page later, comment etc.,\u00a0that will definitely have an impact on organic rankings. But we should admit that it\u2019s not a goal of online advertising. Automatically collect info about customers? Not quite sure what it means. But its rather pointing to Google analytics even, not advertising and Google Ads.<\/p>\n<p style=\"padding-left: 30px;\">Tip: The goal of advertising is not just to reach people. This has no value for your business. The goal is to initiate interaction with these people. No matter, it\u2019s just a click, form submission, purchase, call, comment or anything which is an interaction in a very general meaning.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/support.google.com\/adwords\/answer\/1704410?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/090847d39f4ae71610bb666f45c0ef8e\/retina\/adwords-fundamentals-update-cover-art-600x338.png\" alt=\"Which is a benefit of advertising online?\" width=\"525\" height=\"295\" \/><\/p>\n<p>&nbsp;<\/p>\n<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\">\n<p><span itemprop=\"name\">Which is a benefit of advertising online with Google Ads?<\/span><\/p>\n<p><meta itemprop=\"duration\" content=\"PT1M2S\" \/><br \/>\n<meta itemprop=\"uploadDate\" content=\"2018-05-20T12:27:42.000Z\"\/><br \/>\n<meta itemprop=\"thumbnailURL\" content=\"https:\/\/i.ytimg.com\/vi\/9QorCCxAD_4\/hqdefault.jpg\" \/><br \/>\n<meta itemprop=\"interactionCount\" content=\"2547\" \/><br \/>\n<meta itemprop=\"embedURL\" content=\"https:\/\/youtube.googleapis.com\/v\/9QorCCxAD_4\" \/><\/p>\n<div id=\"schema-videoobject\" class=\"video-container\"><iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/9QorCCxAD_4?rel=0&#038;controls=0&#038;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p><span itemprop=\"description\">Get Answers \u2705\u2705\u2705 Which is a benefit of advertising online with Google Ads?<\/span>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which is a benefit of advertising online? &nbsp; Reach people who are likely interested in what you&#8217;re advertising Automatically collect information about potential customers Increase your position in organic search results Make money by showing ads on your website &nbsp; Explanation: &nbsp; When you advertise online with AdWords, you can use different targeting methods to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32,110],"tags":[],"class_list":{"0":"post-1851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"category-google-digital-sales-certification-exam-answers","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich is a benefit of advertising online? 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