{"id":1862,"date":"2019-03-14T21:24:27","date_gmt":"2019-03-14T21:24:27","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1862"},"modified":"2019-03-15T15:22:00","modified_gmt":"2019-03-15T15:22:00","slug":"why-is-it-recommended-to-separate-display-network-campaigns-from-search-network-campaigns","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/why-is-it-recommended-to-separate-display-network-campaigns-from-search-network-campaigns\/","title":{"rendered":"Why is it recommended to separate Display Network campaigns from Search Network campaigns?"},"content":{"rendered":"<p>Why is it recommended to separate Display Network campaigns from Search Network campaigns?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Different campaign settings may be more effective on different networks<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Separate campaigns allow for more accurate location targeting<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Higher bids are required to be successful on the Google Display Network<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Lower clickthrough rate (CTRs) on the Google Display Network can negatively affect Quality Score<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you\u2019ll want to consider four basic types of goals, along with your current campaign settings.<br \/>\nRead more here:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2472725\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/adwords\/answer\/2472725<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Separating campaigns by type is a good practice as it gives you much more flexibility targeting, bidding and optimizing your campaigns. <\/span><br \/>\n<a href=\"https:\/\/www.google.com\/ads\/displaynetwork\/get-started\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is it recommended to separate Display Network campaigns from Search Network campaigns? &nbsp; Different campaign settings may be more effective on different networks &nbsp; Separate campaigns allow for more accurate location targeting &nbsp; Higher bids are required to be successful on the Google Display Network &nbsp; Lower clickthrough rate (CTRs) on the Google Display [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-1862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhy is it recommended to separate Display Network campaigns from Search Network campaigns? 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