{"id":1870,"date":"2017-03-05T21:26:32","date_gmt":"2017-03-05T21:26:32","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1870"},"modified":"2017-03-06T21:24:12","modified_gmt":"2017-03-06T21:24:12","slug":"when-an-advertiser-using-viewable-cost-per-thousand-impressions-vcpm-bidding-clicks-on-his-own-display-ad-quality-score","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/when-an-advertiser-using-viewable-cost-per-thousand-impressions-vcpm-bidding-clicks-on-his-own-display-ad-quality-score\/","title":{"rendered":"When an advertiser using viewable cost\u2013per\u2013thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:"},"content":{"rendered":"<p>When an advertiser using viewable cost\u2013per\u2013thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>is not affected because the click is automatically filtered out by Google&#8217;s invalid click technology<\/li>\n<li>improves for that placement because the clickthrough rate (CTR) increases<\/li>\n<li>improves for that placement because the vCPM bid decreases<\/li>\n<li><strong>is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 30px;\">When an advertiser using viewable cost\u2013per\u2013thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Explanations:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There is only one factor is used to determine your quality score when you bidding mode is CPM, which it is the landing page quality, because you are paying for impressions not clicks. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When Adwords system detects invalid clicks on your ads, Google automatically filter these out of your reports so that you\u2019re not charged for them. However, you still have the option to view invalid click data if you\u2019d like to. If Adwords find invalid clicks that have somehow escaped our automated detection in the past two months, you are given credit for these clicks. To view these credits for invalid clicks, click the Billing tab. Any invalid click credits you\u2019ve received will be labeled \u201cInvalid activity\u201d on the transaction history page and will be credited to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><span style=\"font-weight: 400;\">\u00a0https:\/\/support.google.com\/adwords\/answer\/2549113<\/span><br \/>\n<a href=\"https:\/\/support.google.com\/adwords\/answer\/3499086?hl=en\" target=\"_blank\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=FSCRL5rieiU<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When an advertiser using viewable cost\u2013per\u2013thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score: &nbsp; is not affected because the click is automatically filtered out by Google&#8217;s invalid click technology improves for that placement because the clickthrough rate (CTR) increases improves for that placement because the vCPM bid decreases is not affected [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-1870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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