{"id":1874,"date":"2017-03-06T21:27:37","date_gmt":"2017-03-06T21:27:37","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1874"},"modified":"2017-03-07T23:26:16","modified_gmt":"2017-03-07T23:26:16","slug":"which-builds-keyword-lists-that-can-be-used-to-show-your-ads-on-relevant-webpages-across-the-display-network","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-builds-keyword-lists-that-can-be-used-to-show-your-ads-on-relevant-webpages-across-the-display-network\/","title":{"rendered":"Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?"},"content":{"rendered":"<p>Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Display Planner<\/strong><\/li>\n<li>Google Analytics<\/li>\n<li>Keyword Planner<\/li>\n<li>Display Campaign Optimizer<\/li>\n<\/ul>\n<h2 style=\"padding-left: 30px;\"><\/h2>\n<h2 style=\"padding-left: 30px;\">Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Explanation:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Keywords are one of the targeting options on the Display Network. Sometimes your ads may show on placements that seem unrelated to your Display keywords. Depending on your keyword setting, your ads may show to audiences based on their recent browsing history or other factors, rather than the content of the page they\u2019re currently viewing. You can use Display Planner to get themed ad group and keyword ideas that you might not think of when you build your campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Display Planner generates ideas for all the ways you can target the Display Network. Targeting ideas are based on your customers\u2019 interests or your landing page. They include keywords, placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities, in-market segments), demographics (age, gender), and remarketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/3056153?hl=en\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/3056153?hl=en<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">and here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2453986?hl=en\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/2453986?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=IXtHDF-seFo<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network? &nbsp; Display Planner Google Analytics Keyword Planner Display Campaign Optimizer Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network &nbsp; Explanation: &nbsp; Keywords are one of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-1874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich builds keyword lists that can be used to show your ads on relevant webpages across the Display Network? 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