{"id":1902,"date":"2018-12-24T21:34:29","date_gmt":"2018-12-24T21:34:29","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1902"},"modified":"2018-12-25T13:00:38","modified_gmt":"2018-12-25T13:00:38","slug":"an-advertiser-who-sells-coffee-beans-adds-the-keyword-java-to-an-ad-group-after-two-weeks-she-runs-a-placement-performance-report-and-notices-that-the-ad-is-showing-up-on-websites-about-javascrip","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-who-sells-coffee-beans-adds-the-keyword-java-to-an-ad-group-after-two-weeks-she-runs-a-placement-performance-report-and-notices-that-the-ad-is-showing-up-on-websites-about-javascrip\/","title":{"rendered":"An advertiser who sells coffee beans adds the keyword &#8220;Java'&#8221; to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>An advertiser who sells coffee beans adds the keyword &#8220;Java'&#8221; to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Add &#8220;Java beans&#8221; as a negative keyword<\/li>\n<li>Make it obvious in the ad copy that &#8220;Java&#8221; refers to coffee, not JavaScript<\/li>\n<li><span style=\"color: #008000;\"><strong>Exclude &#8220;Programming&#8221; as a topic<\/strong><\/span><\/li>\n<li>Add &#8220;Coffee beans&#8221; as a topic<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>or<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Add negative keywords like \u201cprogramming\u201d or \u201cJavascript\u201d<\/strong><\/span><\/li>\n<li>Add the negative keyword \u2018Java\u2019 to the ad group so that the ad will stop appearing on JavaScript sites<\/li>\n<li>Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee<\/li>\n<li>Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Just as you can target pages in the Google Display Network about certain subjects \u2013 like cars or music \u2013 you can also exclude by topic to keep your ads off webpages whose themes aren&#8217;t relevant to your customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase.<\/p>\n<p>For example, when you add \u201cfree\u201d as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term \u201cfree.\u201d On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site\u2019s content.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/105671?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/105671?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/4e4f9e12d08902ee9b6125451c2d84b1\/retina\/partner-certification-art-display-cover-art.png\" width=\"525\" height=\"295\" alt=\"Google Ads Display Advertising Certification Assessment Answers\" class=\"aligncenter size-large\" \/><\/p>\n<p>&nbsp;<\/p>\n<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\">\n<p><span itemprop=\"name\">An advertiser who sells coffee beans adds the keyword &#8220;Java'&#8221; to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?<\/span><\/p>\n<p><meta itemprop=\"duration\" content=\"PT31M31S\" \/><br \/>\n<meta itemprop=\"uploadDate\" content=\"2018-08-29T10:22:52.000Z\"\/><br \/>\n<meta itemprop=\"thumbnailURL\" content=\"https:\/\/i.ytimg.com\/vi\/Zw9f7Xbnmgw\/hqdefault.jpg\" \/><br \/>\n<meta itemprop=\"interactionCount\" content=\"6918\" \/><br \/>\n<meta itemprop=\"embedURL\" content=\"https:\/\/youtube.googleapis.com\/v\/Zw9f7Xbnmgw\" \/><\/p>\n<div id=\"schema-videoobject\" class=\"video-container\"><iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?rel=0&#038;controls=0&#038;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p><span itemprop=\"description\">Get Answers \u2705 An advertiser who sells coffee beans adds the keyword &#8220;Java'&#8221; to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?<\/span>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; An advertiser who sells coffee beans adds the keyword &#8220;Java&#8217;&#8221; to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites? &nbsp; Add &#8220;Java beans&#8221; as a negative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-1902","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAn advertiser who sells coffee beans adds the keyword &quot;Java&#039;&quot; to an ad group. 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