{"id":1963,"date":"2017-09-28T21:54:10","date_gmt":"2017-09-28T21:54:10","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1963"},"modified":"2018-09-28T23:14:45","modified_gmt":"2018-09-28T23:14:45","slug":"your-client-anna-wants-to-increase-the-reach-and-visibility-of-her-ads-which-bidding-strategy-would-you-recommend","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/your-client-anna-wants-to-increase-the-reach-and-visibility-of-her-ads-which-bidding-strategy-would-you-recommend\/","title":{"rendered":"Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Your client Anna wants to increase the reach and visibility of her ads.\u00a0Which bidding strategy would you recommend?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Cost-per-view (CPV)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Cost-per-acquisition (CPA\/CO)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>Viewable cost-per-thousand impressions (vCPM)<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Cost-per-click (CPC)<\/p>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With viewable CPM (vCPM) bids, you only pay when your ad is able to be seen by potential customers. This means you&#8217;re bidding on the actual value of your ad appearing in a viewable position on a given placement. If you&#8217;re interested in maximizing ad views, rather than clicks, this bidding strategy can help you achieve this goal better than other kinds of bid strategies. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With viewable CPM (vCPM) bids, you only pay when your ad is able to be seen by potential customers. This means you\u2019re bidding on the actual value of your ad appearing in a viewable position on a given placement. An ad is counted as \u201cviewable\u201d when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/3499086?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/3499086?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Your client Anna wants to increase the reach and visibility of her ads.\u00a0Which bidding strategy would you recommend? &nbsp; &nbsp; Cost-per-view (CPV) &nbsp; Cost-per-acquisition (CPA\/CO) &nbsp; Viewable cost-per-thousand impressions (vCPM) &nbsp; Cost-per-click (CPC) &nbsp; Explanations: &nbsp; With viewable CPM (vCPM) bids, you only pay when your ad is able to be seen by potential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-1963","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYour client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/your-client-anna-wants-to-increase-the-reach-and-visibility-of-her-ads-which-bidding-strategy-would-you-recommend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fYour client Anna wants to increase the reach and visibility of her ads. 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