{"id":1965,"date":"2018-10-22T21:54:34","date_gmt":"2018-10-22T21:54:34","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1965"},"modified":"2018-10-23T16:26:14","modified_gmt":"2018-10-23T16:26:14","slug":"your-client-christina-wants-to-drive-traffic-to-her-site-she-has-return-oninvestment-goals-and-is-already-using-adwords-conversion-tracking-which-bidding-strategy-would-you-recommend","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/your-client-christina-wants-to-drive-traffic-to-her-site-she-has-return-oninvestment-goals-and-is-already-using-adwords-conversion-tracking-which-bidding-strategy-would-you-recommend\/","title":{"rendered":"Your client Christina wants to drive traffic to her site. She has return\u2013on\u2013investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Your client Christina wants to drive traffic to her site. She has return\u2013on\u2013investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Viewable cost-per-thousand impressions (vCPM)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>Target return on ad spend (ROAS)<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Cost-per-day (CPD)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Cost-per-view (CPV)<\/p>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Target ROAS lets you bid based on a target return on ad spend (ROAS). This AdWords Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction. <\/span><\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">\u201cTarget ROAS\u201d is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help achieve an average return on ad spend (ROAS) equal to the target you set.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">You can read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/6268637\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/6268637<\/span><\/a><br \/>\n<a href=\"https:\/\/support.google.com\/adwords\/answer\/2979071?hl=en\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Your client Christina wants to drive traffic to her site. She has return\u2013on\u2013investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend? &nbsp; &nbsp; Viewable cost-per-thousand impressions (vCPM) &nbsp; Target return on ad spend (ROAS) &nbsp; Cost-per-day (CPD) &nbsp; Cost-per-view (CPV) &nbsp; Explanations: &nbsp; Target ROAS lets you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-1965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYour client Christina wants to drive traffic to her site. She has return\u2013on\u2013investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Your client Christina wants to drive traffic to her site. She has return\u2013on\u2013investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/your-client-christina-wants-to-drive-traffic-to-her-site-she-has-return-oninvestment-goals-and-is-already-using-adwords-conversion-tracking-which-bidding-strategy-would-you-recommend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fYour client Christina wants to drive traffic to her site. She has return\u2013on\u2013investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Your client Christina wants to drive traffic to her site. 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