{"id":1987,"date":"2019-05-01T22:17:12","date_gmt":"2019-05-01T22:17:12","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=1987"},"modified":"2019-05-02T08:23:01","modified_gmt":"2019-05-02T08:23:01","slug":"someone-browsing-the-internet-sees-an-adwords-display-ad-for-laptop-computers-on-a-display-network-site-but-doesnt-click-on-it-two-weeks-later-shes-interested-in-buying-a-laptop-and-decides-to-vi","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/someone-browsing-the-internet-sees-an-adwords-display-ad-for-laptop-computers-on-a-display-network-site-but-doesnt-click-on-it-two-weeks-later-shes-interested-in-buying-a-laptop-and-decides-to-vi\/","title":{"rendered":"Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn\u2019t click on it. Two weeks later, she\u2019s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view\u2013through conversions would be valuable for the advertiser because it could:"},"content":{"rendered":"<p>Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn\u2019t click on it. Two weeks later, she\u2019s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view\u2013through conversions would be valuable for the advertiser because it could:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>measure the number of potential clicks associated with ad impressions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>track the IP addresses of the people who saw the ad<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>measure the number of conversions associated with ad impressions<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>track the number of people who saw the ad but didn&#8217;t convert<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The old name of this question is:<\/p>\n<p>Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn&#8217;t click on it. Two weeks later, she&#8217;s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could:<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">A view through conversion is essentially triggered whenever a user is on the Display Network and sees your ad but does not click on it. The user later directly visits your website After finding your site they reach your conversion page and therefore attribute the view through conversion to a particular Display publisher. For a simplified example, if a user views an ad on the display network and does not click but the user later directly visits your website and converts, you would have 1 view-through conversion. <\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">A view-through conversion happens when a customer sees an image or rich media ad, then later completes a conversion on your site. This is different from a click-through conversion, which happens when a customer had previously clicked on an ad (such as on the Google Search or the <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/117120\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Display Network<\/span><\/a><span style=\"font-weight: 400;\">) and then completed a conversion on your site.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">The last impression will get credit for the view-through conversion. View-through conversions automatically exclude conversions from people who have also clicked your Search or other Display ads.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/1722023?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/1722023?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn\u2019t click on it. Two weeks later, she\u2019s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-1987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fSomeone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn\u2019t click on it. Two weeks later, she\u2019s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view\u2013through conversions would be valuable for the advertiser because it could: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn\u2019t click on it. Two weeks later, she\u2019s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view\u2013through conversions would be valuable for the advertiser because it could: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/someone-browsing-the-internet-sees-an-adwords-display-ad-for-laptop-computers-on-a-display-network-site-but-doesnt-click-on-it-two-weeks-later-shes-interested-in-buying-a-laptop-and-decides-to-vi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fSomeone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn\u2019t click on it. Two weeks later, she\u2019s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view\u2013through conversions would be valuable for the advertiser because it could: - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn\u2019t click on it. Two weeks later, she\u2019s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. 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