{"id":2008,"date":"2018-09-24T09:27:52","date_gmt":"2018-09-24T09:27:52","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2008"},"modified":"2018-09-24T22:46:55","modified_gmt":"2018-09-24T22:46:55","slug":"an-advertiser-who-wants-to-target-specific-categories-of-video-content-on-the-display-network-should","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-who-wants-to-target-specific-categories-of-video-content-on-the-display-network-should\/","title":{"rendered":"An advertiser who wants to target specific categories of video content on the Display Network should:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>An advertiser who wants to target specific categories of video content on the Display Network should:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>add the keyword \u201cvideo\u201d to the campaign<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>add a remarketing list to the campaign<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>use AdWords for video<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>create a Search Network with Display Select campaign<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>or<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>target the Search Network<\/li>\n<li><span style=\"color: #008000;\"><strong>use video ads<\/strong><\/span><\/li>\n<li>add a call-to-action (CTA) overlay to the ads<\/li>\n<li>add the keyword &#8220;video&#8221; to the campaign<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In AdWords, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads. While video ad content must be hosted on YouTube, video ads can appear on YouTube and on video partner sites and apps across the Display Network, including on tablets and mobile devices (depending on your format and settings). <\/span><br \/>\n<a href=\"https:\/\/support.google.com\/adwords\/answer\/2454017?hl=en\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>You can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites.<br \/>\nRead more here:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2375464\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/adwords\/answer\/2375464<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; An advertiser who wants to target specific categories of video content on the Display Network should: &nbsp; add the keyword \u201cvideo\u201d to the campaign &nbsp; add a remarketing list to the campaign &nbsp; use AdWords for video &nbsp; create a Search Network with Display Select campaign &nbsp; or &nbsp; target the Search Network use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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