{"id":2014,"date":"2018-10-01T22:29:34","date_gmt":"2018-10-01T22:29:34","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2014"},"modified":"2018-10-02T20:08:34","modified_gmt":"2018-10-02T20:08:34","slug":"for-an-ad-entering-an-auction-on-the-display-network-the-adwords-system-will-calculate-the-effective-cost-per-thousand-impressions-ecpm-when-there-are","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/for-an-ad-entering-an-auction-on-the-display-network-the-adwords-system-will-calculate-the-effective-cost-per-thousand-impressions-ecpm-when-there-are\/","title":{"rendered":"For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost\u2013per\u2013thousand impressions (eCPM) when there are:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost\u2013per\u2013thousand impressions (eCPM) when there are:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">only cost-per-click (CPC) ads entering the auction<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">only viewable cost-per-thousand impressions (vCPM) ads entering the auction<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The old name of this question is:<\/p>\n<p>For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost\u2013per\u2013thousand impressions (eCPM) when there are:<\/p>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Effective CPM (eCPM) is a metric used in Google Adwords to compare CPC and CPM ads compiting for the same place in a bid. This way, each ad is positioned with the same criteria: Effective CPM. It needs to be calculated only for CPC ads, since CPM ads are stil bidding with that metric. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Actually the given answers are creating confusion. A definition of ecpm is created if CPC and vCPM ads compete for the same Display Network Placement. But, in the given answers, vCPM is missing and CPA is being questioned instead.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cTo keep things fair, when CPC and vCPM ads compete for the same Display Network placement, the two types of ads are compared apples-to-apples on how much they\u2019re effectively willing to pay for the impression. With a vCPM ad, the max viewable CPM bid represents how much the advertiser is willing to pay for each 1,000 viewable impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1,000 impressions to get the comparison.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><span style=\"font-weight: 400;\">\u00a0https:\/\/support.google.com\/adwords\/answer\/2630842?hl=en<\/span><br \/>\n<a href=\"http:\/\/www.danielpinero.com\/how-to-calculate-effective-cpm-adwords\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost\u2013per\u2013thousand impressions (eCPM) when there are: &nbsp; &nbsp; only cost-per-click (CPC) ads entering the auction &nbsp; both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction &nbsp; only viewable cost-per-thousand impressions (vCPM) ads entering the auction [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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