{"id":2020,"date":"2018-09-24T22:33:58","date_gmt":"2018-09-24T22:33:58","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2020"},"modified":"2018-09-25T10:16:47","modified_gmt":"2018-09-25T10:16:47","slug":"jackie-is-an-advertiser-who-wants-to-reach-people-by-using-both-remarketing-and-product-listing-ads-whats-the-best-targeting-strategy-for-her","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/jackie-is-an-advertiser-who-wants-to-reach-people-by-using-both-remarketing-and-product-listing-ads-whats-the-best-targeting-strategy-for-her\/","title":{"rendered":"Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What\u2019s the best targeting strategy for her?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What\u2019s the best targeting strategy for her?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Create one ad group targeted to both remarketing and Shopping<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Create a combined remarketing and Shopping campaign<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Create two ad groups: one targeted to remarketing and the other to Shopping<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Create separate remarketing and Shopping campaigns<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>This comes under the best practice of campaign structuring.<\/p>\n<p>Organize your campaigns and ad groups as you create them. Reorganizing your account after you\u2019ve created several campaigns and ad groups wipes out all the valuable data you\u2019ve accumulated, possibly affecting how your ads perform.<br \/>\nWhen you need to use a different set of campaigns settings (ex: budget or location targeting), create a separate campaign. For instance, if you sell clothing, you may want to set a budget for shirts and a different budget for pants. In this case, you should create a campaign for shirts, and another campaign for pants.<br \/>\nRead more here:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/6372655\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/adwords\/answer\/6372655<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What\u2019s the best targeting strategy for her? &nbsp; &nbsp; Create one ad group targeted to both remarketing and Shopping &nbsp; Create a combined remarketing and Shopping campaign &nbsp; Create two ad groups: one targeted to remarketing and the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fJackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. 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