{"id":2030,"date":"2018-10-02T22:43:35","date_gmt":"2018-10-02T22:43:35","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2030"},"modified":"2018-10-03T14:18:28","modified_gmt":"2018-10-03T14:18:28","slug":"which-bidding-option-is-best-suited-for-an-advertiser-focused-on-branding-goals","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-bidding-option-is-best-suited-for-an-advertiser-focused-on-branding-goals\/","title":{"rendered":"Which bidding option is best suited for an advertiser focused on branding goals?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Which bidding option is best suited for an advertiser focused on branding goals?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Cost-per-click (CPC)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Viewable cost-per-thousand impressions (vCPM)<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Cost per acquisition (CPA)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Effective cost-per-thousand impressions (eCPM)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re interested in maximizing ad views, rather than clicks, vCPM bidding strategy can help you achieve this goal better than other kinds of bid strategies. If you&#8217;d like to pay only for ad impressions measured as viewable, you can with viewable cost-per-thousand impressions (viewable CPM). An ad is counted as &#8220;viewable&#8221; when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. You can select Viewable CPM as a bid strategy when you choose CPM bidding for your &#8220;Display Network only&#8221; campaign. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want to increase brand awareness\u2014not drive traffic to your site\u2014focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2472725?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/2472725?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Which bidding option is best suited for an advertiser focused on branding goals? &nbsp; Cost-per-click (CPC) &nbsp; Viewable cost-per-thousand impressions (vCPM) &nbsp; Cost per acquisition (CPA) &nbsp; Effective cost-per-thousand impressions (eCPM) &nbsp; Explanation: &nbsp; If you&#8217;re interested in maximizing ad views, rather than clicks, vCPM bidding strategy can help you achieve this goal better [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich bidding option is best suited for an advertiser focused on branding goals? 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