{"id":2036,"date":"2018-10-02T22:44:49","date_gmt":"2018-10-02T22:44:49","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2036"},"modified":"2018-10-03T14:27:58","modified_gmt":"2018-10-03T14:27:58","slug":"which-is-a-benefit-of-using-a-lightbox-ad","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-is-a-benefit-of-using-a-lightbox-ad\/","title":{"rendered":"Which is a benefit of using a Lightbox ad?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Which is a benefit of using a Lightbox ad?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>You can run it on both the Search and Display Network<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>There&#8217;s no cost for engagement with the ad<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>You can be charged only for click-throughs<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>You can use any Display Network targeting method<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanations:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Reach, captivate, and delight your potential customers with interactive Lightbox ads. When people engage with Lightbox ads by clicking, tapping, or hovering, the ads respond. They may expand to fill the screen, display videos, or allow people to tap through a set of images. You can target your ads using all the different Display Network targeting methods available, such as affinity audiences. In addition, you only pay when people interact with your ad &#8212; for instance, by hovering over your ad for two seconds. <\/span><\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Here are some of the benefits of using Lightbox ads:<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Connect with the right customers: <\/span><span style=\"font-weight: 400;\">You can target your ads using all the different Display Network targeting methods<\/span><span style=\"font-weight: 400;\"> available, such as affinity audiences. In addition, you only pay when people interact with your ad \u2014 for instance, by hovering over your ad for two seconds.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Captivate your audiences: By using online resources you might already have like videos or catalogs, you can create compelling ads that people can actually explore. For example, you can create an ad that expands to a full-screen canvas, or you can create an ad that plays a video within the page.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Read more here:\u00a0https:\/\/support.google.com\/adwords\/answer\/6379520?hl=en<\/span><\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/support.google.com\/adwords\/answer\/6145130?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Which is a benefit of using a Lightbox ad? &nbsp; You can run it on both the Search and Display Network &nbsp; There&#8217;s no cost for engagement with the ad &nbsp; You can be charged only for click-throughs &nbsp; You can use any Display Network targeting method &nbsp; Explanations: &nbsp; Reach, captivate, and delight [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich is a benefit of using a Lightbox ad? 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