{"id":2040,"date":"2018-10-22T22:45:55","date_gmt":"2018-10-22T22:45:55","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2040"},"modified":"2018-10-23T17:17:16","modified_gmt":"2018-10-23T17:17:16","slug":"your-client-wants-to-reach-customers-who-are-browsing-content-relevant-to-the-companys-keywords-and-highly-likely-to-buy-their-products-you-recommend-using-the-search-network-with-display-select-bec","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/your-client-wants-to-reach-customers-who-are-browsing-content-relevant-to-the-companys-keywords-and-highly-likely-to-buy-their-products-you-recommend-using-the-search-network-with-display-select-bec\/","title":{"rendered":"Your client wants to reach customers who are browsing content relevant to the company&#8217;s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Your client wants to reach customers who are browsing content relevant to the company&#8217;s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>optimizes affinity targeting to place ads on all relevant web pages<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>optimizes keywords and applies affinity targeting conversion models to target ads<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>uses dynamic placement to target web pages and applies predictive conversion models to target ads<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">You manage your &#8220;Search Network with Display Select&#8221; campaigns the same way that you&#8217;d manage a &#8220;Search Network only&#8221; campaign: set a budget, choose relevant keywords, create ads, and set bids. Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you\u2019re advertising.<\/span><\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/117120\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Display Network<\/span><\/a><span style=\"font-weight: 400;\">. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you\u2019re advertising.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Read more here:<\/span><span style=\"font-weight: 400;\">\u00a0https:\/\/support.google.com\/adwords\/answer\/3437721?hl=en<\/span><br \/>\n<a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/04\/04\/search-network-display-select-hangout\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Your client wants to reach customers who are browsing content relevant to the company&#8217;s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option: &nbsp; &nbsp; uses keywords to target web pages with relevant content and uses predictive models to determine which pages [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYour client wants to reach customers who are browsing content relevant to the company&#039;s keywords and highly likely to buy their products. 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You recommend using the Search Network with Display Select because the Display option: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/your-client-wants-to-reach-customers-who-are-browsing-content-relevant-to-the-companys-keywords-and-highly-likely-to-buy-their-products-you-recommend-using-the-search-network-with-display-select-bec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fYour client wants to reach customers who are browsing content relevant to the company&#039;s keywords and highly likely to buy their products. 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