{"id":2054,"date":"2018-09-28T22:51:17","date_gmt":"2018-09-28T22:51:17","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2054"},"modified":"2018-09-29T10:51:44","modified_gmt":"2018-09-29T10:51:44","slug":"hayleys-client-wants-to-drive-sales-of-her-new-cookbook-thats-about-gluten-free-desserts-if-hayley-sets-up-a-display-network-campaign-that-targets-potential-customers-using-keywords-and-topics-and","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/hayleys-client-wants-to-drive-sales-of-her-new-cookbook-thats-about-gluten-free-desserts-if-hayley-sets-up-a-display-network-campaign-that-targets-potential-customers-using-keywords-and-topics-and\/","title":{"rendered":"Hayley&#8217;s client wants to drive sales of her new cookbook that&#8217;s about gluten\u2013free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the &#8220;Target and bid&#8221; setting, her client&#8217;s ads can show when:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Hayley&#8217;s client wants to drive sales of her new cookbook that&#8217;s about gluten\u2013free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the &#8220;Target and bid&#8221; setting, her client&#8217;s ads can show when:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">the keywords and bid match<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>the keywords and topics match<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">only the keywords match<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">only the topics match<\/p>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you target keywords and topics in the same ad group, your keywords will be considered first when Google decides where to show your ads. Your ads won&#8217;t be eligible to appear on pages that don&#8217;t match your keywords &#8212; even if these pages are related to the topics that you&#8217;ve chosen. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Restricts your ads to showing for the targeting method you\u2019ve selected, like keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><span style=\"font-weight: 400;\">\u00a0https:\/\/support.google.com\/adwords\/answer\/1209882?hl=en<\/span><br \/>\n<a href=\"https:\/\/support.google.com\/adwords\/answer\/6056342?hl=en&amp;rd=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Hayley&#8217;s client wants to drive sales of her new cookbook that&#8217;s about gluten\u2013free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the &#8220;Target and bid&#8221; setting, her client&#8217;s ads can show when: &nbsp; &nbsp; the keywords and bid match &nbsp; the keywords and topics [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fHayley&#039;s client wants to drive sales of her new cookbook that&#039;s about gluten\u2013free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the &quot;Target and bid&quot; setting, her client&#039;s ads can show when: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Hayley&#039;s client wants to drive sales of her new cookbook that&#039;s about gluten\u2013free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the &quot;Target and bid&quot; setting, her client&#039;s ads can show when: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/hayleys-client-wants-to-drive-sales-of-her-new-cookbook-thats-about-gluten-free-desserts-if-hayley-sets-up-a-display-network-campaign-that-targets-potential-customers-using-keywords-and-topics-and\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fHayley&#039;s client wants to drive sales of her new cookbook that&#039;s about gluten\u2013free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the &quot;Target and bid&quot; setting, her client&#039;s ads can show when: - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Hayley&#039;s client wants to drive sales of her new cookbook that&#039;s about gluten\u2013free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the &quot;Target and bid&quot; setting, her client&#039;s ads can show when: \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/hayleys-client-wants-to-drive-sales-of-her-new-cookbook-thats-about-gluten-free-desserts-if-hayley-sets-up-a-display-network-campaign-that-targets-potential-customers-using-keywords-and-topics-and\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-28T22:51:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-29T10:51:44+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/hayleys-client-wants-to-drive-sales-of-her-new-cookbook-thats-about-gluten-free-desserts-if-hayley-sets-up-a-display-network-campaign-that-targets-potential-customers-using-keywords-and-topics-and\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/hayleys-client-wants-to-drive-sales-of-her-new-cookbook-thats-about-gluten-free-desserts-if-hayley-sets-up-a-display-network-campaign-that-targets-potential-customers-using-keywords-and-topics-and\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Hayley&#8217;s client wants to drive sales of her new cookbook that&#8217;s about gluten\u2013free desserts. 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