{"id":2065,"date":"2017-05-03T22:57:49","date_gmt":"2017-05-03T22:57:49","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2065"},"modified":"2018-10-23T16:50:38","modified_gmt":"2018-10-23T16:50:38","slug":"targeting-by-topic-is-a-good-strategy-if-your-client-wants-to","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/targeting-by-topic-is-a-good-strategy-if-your-client-wants-to\/","title":{"rendered":"Targeting by topic is a good strategy if your client wants to:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Targeting by topic is a good strategy if your client wants to:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>actively manage his budget because he has strict cost-peracquisition goals<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>drive sales on his website<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>control where his ads appear on the Display Network<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>reach a specific audience<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanations:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Topic targeting lets you place your AdWords ads on website pages about those topics, whether it&#8217;s agriculture, music, or something else entirely.Topic targeting allows your ads to be eligible to appear on any pages on the Display Network that have content related to your selected topics. As content across the web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads.<\/span><\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Just like your business caters to certain customers, your customers may be interested in certain topics. Topic targeting lets you place your AdWords ads on website pages about those topics, whether it\u2019s agriculture, music, or something else entirely.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Read more here: <\/span><span style=\"font-weight: 400;\">https:\/\/support.google.com\/partners\/answer\/2769377?hl=en<\/span><\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/support.google.com\/adwords\/answer\/2404186\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Topic targeting allows your ads to be eligible to appear on any pages on the Display Network that have content related to your selected topics. As content across the web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2497832?hl=en\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/2497832?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Targeting by topic is a good strategy if your client wants to: &nbsp; &nbsp; actively manage his budget because he has strict cost-peracquisition goals &nbsp; drive sales on his website &nbsp; control where his ads appear on the Display Network &nbsp; reach a specific audience &nbsp; Explanations: &nbsp; Topic targeting lets you place your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2065","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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