{"id":2069,"date":"2018-10-22T22:58:56","date_gmt":"2018-10-22T22:58:56","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2069"},"modified":"2018-10-23T16:43:48","modified_gmt":"2018-10-23T16:43:48","slug":"an-advertiser-would-benefit-from-using-affinity-audience-targeting-if-they-want-to-reach-people","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-would-benefit-from-using-affinity-audience-targeting-if-they-want-to-reach-people\/","title":{"rendered":"An advertiser would benefit from using affinity audience targeting if they want to reach people:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>An advertiser would benefit from using affinity audience targeting if they want to reach people:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>regardless of their particular interests<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>with a very specific interest, for example, avid marathon runners<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>who&#8217;ve already visited their website<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>with a particular broad interest, for example, sports fans<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories &#8212; from autos and sports to travel and fashion &#8212; and we&#8217;ll show ads to people who are likely to be interested. Depending on your advertising goals and the stage of the purchase process your customers are in, you can choose to add different audiences to your ad groups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Select from these audiences to reach potential customers at scale and make them aware of your business. Don\u2019t confuse with affinity and custom affinity audience. Both are different. That\u2019s why the correct answer is \u201cwith a particular broad interest, for example, sports fans\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2497941?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/2497941?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; An advertiser would benefit from using affinity audience targeting if they want to reach people: &nbsp; &nbsp; regardless of their particular interests &nbsp; with a very specific interest, for example, avid marathon runners &nbsp; who&#8217;ve already visited their website &nbsp; with a particular broad interest, for example, sports fans &nbsp; Explanations: &nbsp; Adding audiences [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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