{"id":2073,"date":"2018-10-02T22:59:53","date_gmt":"2018-10-02T22:59:53","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2073"},"modified":"2018-10-03T15:03:28","modified_gmt":"2018-10-03T15:03:28","slug":"your-client-has-a-cupcake-shop-in-a-hard-to-find-alley-in-san-francisco-shes-advertising-on-the-display-network-whats-the-best-way-to-help-people-find-her","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/your-client-has-a-cupcake-shop-in-a-hard-to-find-alley-in-san-francisco-shes-advertising-on-the-display-network-whats-the-best-way-to-help-people-find-her\/","title":{"rendered":"Your client has a cupcake shop in a hard-to-find alley in San Francisco. She&#8217;s advertising on the Display Network. What&#8217;s the best way to help people find her?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Your client has a cupcake shop in a hard-to-find alley in San Francisco. She&#8217;s advertising on the Display Network. What&#8217;s the best way to help people find her?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Add a location extension to her ad<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Prominently feature her street address in bold text<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Advertiser on the Search Network as well as the Display Network<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Add a map showing her location to her ads<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Location extensions can help people find your locations by showing your ads with a map, your address, or the distance to your business. People can click or tap your extension to get to your location page, which includes the most relevant business information in one place. Location extensions may also include a phone number or call button.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What location extensions do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Location extensions show your business address, phone number, and a map marker with your ad text.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On mobile, they include a link with directions to your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clicks on ads with location extensions cost a standard cost-per-click.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How you benefit<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Location extensions encourage people to visit you in person.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can add multiple addresses by linking your account to Google My Business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On average, ads with location extensions see a 10% boost in clickthrough rate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can target your ads around your business addresses.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2404182?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/2404182?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Your client has a cupcake shop in a hard-to-find alley in San Francisco. She&#8217;s advertising on the Display Network. What&#8217;s the best way to help people find her? &nbsp; &nbsp; Add a location extension to her ad &nbsp; Prominently feature her street address in bold text &nbsp; Advertiser on the Search Network as well [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYour client has a cupcake shop in a hard-to-find alley in San Francisco. 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