{"id":2081,"date":"2017-06-06T23:01:40","date_gmt":"2017-06-06T23:01:40","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2081"},"modified":"2018-01-30T20:35:16","modified_gmt":"2018-01-30T20:35:16","slug":"a-custom-lightbox-ad-must-have-a-format-hosted-in","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/a-custom-lightbox-ad-must-have-a-format-hosted-in\/","title":{"rendered":"A custom Lightbox ad must have a format hosted in:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>A custom Lightbox ad must have a format hosted in:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>DoubleClick Campaign Manager<\/li>\n<li>AdWords<\/li>\n<li>DoubleClick Studio or AdWords<\/li>\n<li><span style=\"color: #008000;\"><strong>DoubleClick Studio<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>Custom Lightbox ads must be hosted in Doubleclick Studio, trafficked from Doubleclick Campaign Manager (DCM), and implemented in AdWords.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwordspolicy\/answer\/6135143?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwordspolicy\/answer\/6135143?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<div>Lightbox ads are expandable, rich media display ads that run across the Google Display Network.\u00a0Lightbox ads\u00a0are subject to the standard\u00a0AdWords policies, the policies for\u00a0images\u00a0and\u00a0video, and the requirements below.<\/div>\n<p>&nbsp;<\/p>\n<h2>Mixed ads in Lightbox campaigns<\/h2>\n<p>The following is not allowed:<\/p>\n<blockquote>\n<div><img decoding=\"async\" src=\"https:\/\/www.gstatic.com\/images\/icons\/material\/system\/1x\/cancel_googred_18dp.png\" \/>\u00a0Using any other ad format in a campaign containing Lightbox ads<\/div>\n<\/blockquote>\n<p>Learn how to\u00a0fix a disapproved ad or extension. Make sure that the only ads in your campaign are Lightbox ads.<\/p>\n<p>&nbsp;<\/p>\n<h2>Missing image CTA<\/h2>\n<p>The following is not allowed:<\/p>\n<blockquote>\n<div><img decoding=\"async\" src=\"https:\/\/www.gstatic.com\/images\/icons\/material\/system\/1x\/cancel_googred_18dp.png\" \/>\u00a0Failing to provide a call-to-action (CTA) for any images in a Studio Layout template<\/div>\n<\/blockquote>\n<p>Learn how to\u00a0fix a disapproved ad or extension. Add a call-to-action, such as \u201cHover to expand,\u201d to the image so the user knows how to interact with the ad, and then re-upload the image. If you can\u2019t edit the image to meet this requirement, upload a different image that complies with the policy.<\/p>\n<h2>Related policies and common disapprovals<\/h2>\n<p>The following AdWords policies are especially relevant to Lightbox ads and are often associated with disapprovals. Learn about\u00a0what happens if you violate our policies.<\/p>\n<blockquote>\n<h3>Destination mismatch<\/h3>\n<div>All URLs used in ads and extensions must direct to the same domain as the ad\u2019s destination. See the\u00a0Destination mismatch policy\u00a0for more information. For Lightbox ads, pay particular attention to the logo click URL, header call-to-action URL, and display URL, all of which must comply with this policy.<\/div>\n<h3>Unacceptable video format<\/h3>\n<div>All videos must be uploaded in an approved format. See the\u00a0Unacceptable video format policy\u00a0for more information.<\/div>\n<h3>Unavailable video<\/h3>\n<div>All videos must be publicly available. See the\u00a0Unavailable video policy\u00a0for more information.<\/div>\n<h3>Image quality<\/h3>\n<div>All images used in advertising must meet certain quality standards. The image layout must conform to AdWords standards and the image itself can\u2019t be blurry. See the\u00a0Image quality policy\u00a0for more information.<\/div>\n<h3>Video quality<\/h3>\n<div>All videos used in advertising must meet certain quality standards. See the\u00a0Video quality policy\u00a0for more information.<\/div>\n<h3>Adult content<\/h3>\n<div>To keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the\u00a0Adult content policy\u00a0for more information. Lightbox ads can\u2019t contain any adult-oriented content.<\/div>\n<h3>Unclear relevance<\/h3>\n<div>All information should be relevant to what you\u2019re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. See the policy on\u00a0Unclear relevance\u00a0for more information.<\/div>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=2WbZlXhs-c0<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A custom Lightbox ad must have a format hosted in: &nbsp; DoubleClick Campaign Manager AdWords DoubleClick Studio or AdWords DoubleClick Studio &nbsp; Explanation: Custom Lightbox ads must be hosted in Doubleclick Studio, trafficked from Doubleclick Campaign Manager (DCM), and implemented in AdWords. Read more here: https:\/\/support.google.com\/adwordspolicy\/answer\/6135143?hl=en &nbsp; Lightbox ads are expandable, rich media display [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fA custom Lightbox ad must have a format hosted in: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9A custom Lightbox ad must have a format hosted in: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/a-custom-lightbox-ad-must-have-a-format-hosted-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fA custom Lightbox ad must have a format hosted in: - 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