{"id":2083,"date":"2018-09-24T09:02:00","date_gmt":"2018-09-24T09:02:00","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2083"},"modified":"2018-09-24T22:25:32","modified_gmt":"2018-09-24T22:25:32","slug":"which-practice-would-violate-googles-editorial-and-professional-requirements","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-practice-would-violate-googles-editorial-and-professional-requirements\/","title":{"rendered":"Which practice would violate Google&#8217;s editorial and professional requirements?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Which practice would violate Google&#8217;s editorial and professional requirements?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Including a border on the ad<\/li>\n<li>Including a question mark in the headline<\/li>\n<li>Directing people to a page other than the advertiser&#8217;s homepage<\/li>\n<li><span style=\"color: #008000;\"><strong>Showing a ValueTrack tag in the text<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to start tracking information about your ads is by using ValueTrack parameters. ValueTrack parameters are a type of URL parameter you can add to your ads\u2019 landing page URLs. These parameters collect information about the source of your ad clicks. ValueTrack tags must be used in URL&#8217;s not in ad text. <\/span><br \/>\nHere are some examples of content that Google doesn\u2019t allow:<\/p>\n<ol>\n<li>The promotion is incomprehensible or does not make sense\n<ul>\n<li>Examples: Gibberish ad text, overly generic or vague promotions, making ValueTrack tags visible in ad text, blurry image or video ad, blank or gibberish landing page content<\/li>\n<\/ul>\n<\/li>\n<li>The promotion doesn\u2019t accurately reflect where the user is being directed\n<ul>\n<li>Examples: Using the display URL \u201cwww.google.com\u201d but leading to a landing page with the URL \u201cwww.youtube.com,\u201d using the keyword insertion feature in the top-level or second-level domain of your display URL like \u201cwww.{keyword}.com\u201d<\/li>\n<\/ul>\n<\/li>\n<li>Promotions that do not name the product, service, or entity they are promoting, including animated ads that do not clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).\n<ul>\n<li>Examples: Not including identifying information, such as a product or company name, logo, or display URL in the promotion<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwordspolicy\/answer\/6021546?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwordspolicy\/answer\/6021546?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Display Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zw9f7Xbnmgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Which practice would violate Google&#8217;s editorial and professional requirements? &nbsp; &nbsp; Including a border on the ad Including a question mark in the headline Directing people to a page other than the advertiser&#8217;s homepage Showing a ValueTrack tag in the text &nbsp; Explanation: &nbsp; The easiest way to start tracking information about your ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2083","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich practice would violate Google&#039;s editorial and professional requirements? 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