{"id":2109,"date":"2017-07-06T23:08:14","date_gmt":"2017-07-06T23:08:14","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2109"},"modified":"2017-07-02T20:17:52","modified_gmt":"2017-07-02T20:17:52","slug":"a-ready-lightbox-ad-can-contain","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/a-ready-lightbox-ad-can-contain\/","title":{"rendered":"A Ready Lightbox ad can contain:"},"content":{"rendered":"<p>A Ready Lightbox ad can contain:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>just text with no image<\/li>\n<li><strong>a video and images<\/strong><\/li>\n<li>adult-oriented content<\/li>\n<li>a 3-D game<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 30px;\">A Ready Lightbox ad can contain<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Explanation:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lightbox ads are available in standard Interactive Advertising Bureau (IAB) sizes. When people interact with these ads, they see images or videos within the ad, or in an expanded canvas. For instance, on computers, people hover their cursor over the ad for two seconds in order to engage with it. On mobile, consumers can tap on the ad to prompt the engaged state. Lightbox is designed to reduce accidental engagements, providing a better experience for customers and better value for advertisers. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Ready Lightbox ads are responsiv1e ads\u00a0available from a template\u00a0in AdWords. Ready lightbox templates use existing brand assets \u2014 including videos, images, product feeds, and maps \u2014 to create rich brand experiences.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwordspolicy\/answer\/6135143?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwordspolicy\/answer\/6135143?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<div>Lightbox ads are expandable, rich media display ads that run across the Google Display Network.\u00a0Lightbox ads\u00a0are subject to the standard\u00a0AdWords policies, the policies for\u00a0images\u00a0and\u00a0video, and the requirements below.<\/div>\n<p>&nbsp;<\/p>\n<h2>Mixed ads in Lightbox campaigns<\/h2>\n<p>The following is not allowed:<\/p>\n<blockquote>\n<div><img decoding=\"async\" src=\"https:\/\/www.gstatic.com\/images\/icons\/material\/system\/1x\/cancel_googred_18dp.png\" \/>\u00a0Using any other ad format in a campaign containing Lightbox ads<\/div>\n<\/blockquote>\n<p>Learn how to\u00a0fix a disapproved ad or extension. Make sure that the only ads in your campaign are Lightbox ads.<\/p>\n<p>&nbsp;<\/p>\n<h2>Missing image CTA<\/h2>\n<p>The following is not allowed:<\/p>\n<blockquote>\n<div><img decoding=\"async\" src=\"https:\/\/www.gstatic.com\/images\/icons\/material\/system\/1x\/cancel_googred_18dp.png\" \/>\u00a0Failing to provide a call-to-action (CTA) for any images in a Studio Layout template<\/div>\n<\/blockquote>\n<p>Learn how to\u00a0fix a disapproved ad or extension. Add a call-to-action, such as \u201cHover to expand,\u201d to the image so the user knows how to interact with the ad, and then re-upload the image. If you can\u2019t edit the image to meet this requirement, upload a different image that complies with the policy.<\/p>\n<h2>Related policies and common disapprovals<\/h2>\n<p>The following AdWords policies are especially relevant to Lightbox ads and are often associated with disapprovals. Learn about\u00a0what happens if you violate our policies.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=OKc2A43LiFQ<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Ready Lightbox ad can contain: &nbsp; just text with no image a video and images adult-oriented content a 3-D game &nbsp; A Ready Lightbox ad can contain &nbsp; Explanation: &nbsp; Lightbox ads are available in standard Interactive Advertising Bureau (IAB) sizes. When people interact with these ads, they see images or videos within the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fA Ready Lightbox ad can contain: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9A Ready Lightbox ad can contain: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/a-ready-lightbox-ad-can-contain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fA Ready Lightbox ad can contain: - 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