{"id":2123,"date":"2017-03-06T23:11:35","date_gmt":"2017-03-06T23:11:35","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2123"},"modified":"2017-11-08T21:38:20","modified_gmt":"2017-11-08T21:38:20","slug":"for-advertisers-bidding-on-a-maximum-cpc-basis-quality-score-on-the-display-network-is-evaluated-on-the","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/for-advertisers-bidding-on-a-maximum-cpc-basis-quality-score-on-the-display-network-is-evaluated-on-the\/","title":{"rendered":"For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser&#8217;s landing page<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher&#8217;s site<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Quality Score of all campaigns and regional targeting settings<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Quality Score of keywords across all campaigns and all ad groups<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<br \/>\n<span style=\"font-weight: 400;\">Just like the Search Network, Quality Score is calculated for Display Network as well. But Display network is totally different animal. Google measures the relevance between ad text and keywords to the publisher&#8217;s site, not landing page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=u-IpIFuQZZA<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the: &nbsp; clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser&#8217;s landing page &nbsp; click-through rate (CTR) of the ad and relevance of the ad text [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-2123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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