{"id":2153,"date":"2019-02-17T09:53:41","date_gmt":"2019-02-17T09:53:41","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2153"},"modified":"2019-02-18T12:32:34","modified_gmt":"2019-02-18T12:32:34","slug":"an-advertiser-made-edits-to-an-adwords-ad-and-noticed-that-the-position-of-the-ad-decreased-what-is-the-most-likely-cause-for-the-decrease-in-position","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-made-edits-to-an-adwords-ad-and-noticed-that-the-position-of-the-ad-decreased-what-is-the-most-likely-cause-for-the-decrease-in-position\/","title":{"rendered":"An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?"},"content":{"rendered":"<p>An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>The Quality Score for the account was reset after the ad was edited.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The advertisers landing page is down for maintenance.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>The edited ad is less relevant to the keywords within the ad group.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The edited ad has a lower conversion rate after the changes were made.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p>Ad position is determined by a formula called Ad Rank that gives your ad a score based on your bid, the quality of your ads and landing page, and the expected impact of extensions and other ad formats. So even if your competition bids more than you, you can still win a higher position \u2014 at a lower price \u2014 with highly relevant keywords and ads.<\/p>\n<p>You can read more here: <a href=\"https:\/\/support.google.com\/partners\/answer\/6300?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/partners\/answer\/6300?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position? &nbsp; The Quality Score for the account was reset after the ad was edited. &nbsp; The advertisers landing page is down for maintenance. &nbsp; The edited [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-2153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAn advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-made-edits-to-an-adwords-ad-and-noticed-that-the-position-of-the-ad-decreased-what-is-the-most-likely-cause-for-the-decrease-in-position\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fAn advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-made-edits-to-an-adwords-ad-and-noticed-that-the-position-of-the-ad-decreased-what-is-the-most-likely-cause-for-the-decrease-in-position\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-17T09:53:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T12:32:34+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-made-edits-to-an-adwords-ad-and-noticed-that-the-position-of-the-ad-decreased-what-is-the-most-likely-cause-for-the-decrease-in-position\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/an-advertiser-made-edits-to-an-adwords-ad-and-noticed-that-the-position-of-the-ad-decreased-what-is-the-most-likely-cause-for-the-decrease-in-position\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. 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