{"id":2297,"date":"2017-06-11T17:39:17","date_gmt":"2017-06-11T17:39:17","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2297"},"modified":"2018-01-10T12:25:29","modified_gmt":"2018-01-10T12:25:29","slug":"an-advertiser-attempts-to-enable-conversion-optimizer-but-the-feature-is-not-available-in-the-account-which-is-the-most-likely-reason","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-attempts-to-enable-conversion-optimizer-but-the-feature-is-not-available-in-the-account-which-is-the-most-likely-reason\/","title":{"rendered":"An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?"},"content":{"rendered":"<p>An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>A) The advertiser&#8217;s daily budget is not set to the recommended amount.<\/li>\n<li>B) The advertiser&#8217;s campaign targets the Google Display Network only.<\/li>\n<li>C) The advertiser advertises a service rather than a product.<\/li>\n<li><strong>D) The advertiser has fewer than 15 conversions in the last 30 days.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>:<\/p>\n<p>&nbsp;<\/p>\n<p>Conversion Optimizer (CPA Bidding) is only available for campaigns that have implemented conversion tracking and have received at least 15 conversions in the last 30 days.\u00a0But Google recommends that you have at least 30 conversions in the past 30 days. It also helps if your ad group or campaign has received conversions at a similar rate for at least a few days.<\/p>\n<p>Read more here:\u00a0<a href=\"https:\/\/adwords.googleblog.com\/2010\/05\/target-cpa-bidding-new-way-to-meet-your.html\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/adwords.googleblog.com\/2010\/05\/target-cpa-bidding-new-way-to-meet-your.html<\/a><\/p>\n<p>More to learn:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/6268632?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/6268632?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Today we\u2019re announcing a new enhancement to Conversion Optimizer: Target CPA Bidding. With Target CPA Bidding, you can set a bid that reflects the average amount you\u2019d like to pay for a conversion rather than the maximum you\u2019re willing to pay for it.<\/p>\n<p>We launched Conversion Optimizer in 2007 as a tool to improve your campaign ROI. Conversion Optimizer analyzes your conversion tracking data and\u00a0automatically adjusts your bids\u00a0for each auction. Over the past few years, we\u2019ve been pleased to hear from a\u00a0number of you\u00a0that you&#8217;ve seen significant ROI improvements after implementing Conversion Optimizer. In fact, analysis indicates that, on average, those of you who use the tool experience a 21% increase in conversions along with a 14% decrease in CPA.*<\/p>\n<p>This latest update to Conversion Optimizer was made in response to your feedback. We\u2019ve heard from many of you that you\u2019re more accustomed to thinking in terms of a target or average CPA when it comes to managing your online advertising (as opposed to the Max CPA bids which the tool has historically required). We hope that having the additional Target CPA bidding option will make it even easier for you to boost your AdWords ROI. Of course, if you\u2019re happy using Max CPA bids with your Conversion Optimizer campaigns, then there\u2019s no need to make any changes to your campaigns.<\/p>\n<p>To enable Target CPA bidding, visit the Settings tab in your account, select \u2018Focus on Conversions,\u2019 and click \u2018Advanced Options.\u2019 Note that Conversion Optimizer is only available for campaigns that have implemented conversion tracking and have received at least 15 conversions in the last 30 days.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"answer-intro\">\n<p>Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a\u00a0portfolio strategy\u00a0across multiple campaigns and ad groups. This article explains how Target CPA bidding works and what its settings are.<\/p>\n<\/div>\n<h3>Before you begin<\/h3>\n<p>If you don\u2019t yet know what type of automated bid strategy is right for you, read\u00a0About automated bidding\u00a0first.<\/p>\n<p>Before you can set up a Target CPA bid strategy, you\u2019ll need to\u00a0set up conversion tracking.<\/p>\n<p>To maximize results and give machine learning algorithms enough data to make informed bidding decisions, we recommend that you have at least 30 conversions in the past 30 days. It also helps if your ad group or campaign has received conversions at a similar rate for at least a few days.<\/p>\n<h2>How it works<\/h2>\n<p>Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time it&#8217;s eligible to appear. AdWords sets these bids to achieve an average CPA equal to your target across all ad groups and campaigns using this strategy.<\/p>\n<p>Some conversions may cost more than your target and some may cost less, but altogether AdWords will try to keep your cost per conversion equal to the target CPA you set.\u00a0These changes in CPA take place because your actual CPA depends on factors outside Google&#8217;s control, like changes to your website or ads or increased competition in ad auctions. Additionally, your actual conversion rate can be lower or higher than the predicted conversion rate.<\/p>\n<p>For example, if you choose a target CPA of $10, AdWords will automatically set your CPC bids to try to get you as many conversions at $10 on average. To help improve your performance in every ad auction, this strategy adjusts bids using\u00a0real-time signals\u00a0like device, browser, location, time of day, remarketing list, and more.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=hW5GrRhqn5o<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason? &nbsp; A) The advertiser&#8217;s daily budget is not set to the recommended amount. B) The advertiser&#8217;s campaign targets the Google Display Network only. C) The advertiser advertises a service rather than a product. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-2297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAn advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. 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