{"id":2349,"date":"2017-06-07T18:42:42","date_gmt":"2017-06-07T18:42:42","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2349"},"modified":"2017-06-07T23:11:03","modified_gmt":"2017-06-07T23:11:03","slug":"if-your-campaign-is-running-on-the-display-network-your-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/if-your-campaign-is-running-on-the-display-network-your-ads\/","title":{"rendered":"If your campaign is running on the Display Network, your ads:"},"content":{"rendered":"<p>If your campaign is running on the Display Network, your ads:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Are automatically eligible to show in mobile apps<\/strong><\/span><\/li>\n<li>Will only show on mobile apps that you select<\/li>\n<li>Are not eligible to show in mobile apps<\/li>\n<li>Are only eligible to show in specific mobile apps<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanation:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When you advertise on the Google Display Network, your ads can appear across a large collection of websites, mobile apps, and video content <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/adwords\/answer\/1722057?hl=en\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>You can reach a growing audience of people using mobile phones and tablets by showing your ads in apps. Choose to let AdWords match your ad to apps for you through the Display Network, or target particular app categories.<\/p>\n<p>Tip<br \/>\nIn this article, we\u2019re talking about advertising within apps to promote any product.<\/p>\n<p>To learn about ad formats that can appear on mobile devices, read more about types of mobile ads.<br \/>\nTo avoid showing ads on certain placements, read about how to exclude webpages and apps.<br \/>\nTo promote your own app, skip this and check out best practices for how to promote apps.<br \/>\nYou can show ads in mobile apps through your Search Network with Display Select or Display Network campaigns.<\/p>\n<p>If you want to experiment with advertising in mobile apps, simply track the performance of your ads that were placed in mobile apps through the Display Network. You don\u2019t have to make any changes to do this: apps are part of the Display Network. Learn how to track the performance of ads in apps below under targeting apps through the Display Network below.<br \/>\nIf you want to reach certain categories of apps, or if you know the apps you want to target, you should create a Display Network campaign devoted to mobile apps. Learn more about these campaigns below under reaching specific apps or app categories in the Display Network.<br \/>\nIf you don\u2019t want your ad to appear in apps:<br \/>\nFrom the Display Network tab, go to &#8220;Campaign Exclusions.&#8221;<br \/>\nIn the &#8220;Placements&#8221; section, paste adsenseformobileapps.com<br \/>\nTip<br \/>\nIn Display Network campaigns, if you want to exclude individual mobile apps rather than all mobile apps, you can use placement exclusions for mobile apps. Add these exclusions in the Display tab under &#8220;Ad group exclusions&#8221; or &#8220;Campaign exclusions&#8221;.<\/p>\n<p>Targeting apps through the Display Network<br \/>\nReach specific apps or app categories in the Display Network<\/p>\n<p>Tracking the performance of your mobile app ads<br \/>\nTo see which apps are showing your ad, go to the Display Network tab and choose Placements. You\u2019ll see the app categories and apps you\u2019ve chosen to place your ads there.<\/p>\n<p>If you want to see the performance of apps within categories, click the checkbox next to the category name and use the See URL list drop-down menu above the table.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=1GIfBeNoNhM<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your campaign is running on the Display Network, your ads: &nbsp; Are automatically eligible to show in mobile apps Will only show on mobile apps that you select Are not eligible to show in mobile apps Are only eligible to show in specific mobile apps &nbsp; Explanation: &nbsp; When you advertise on the Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-2349","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-mobile-advertising","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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