{"id":2369,"date":"2017-06-07T18:51:00","date_gmt":"2017-06-07T18:51:00","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2369"},"modified":"2018-01-10T10:47:10","modified_gmt":"2018-01-10T10:47:10","slug":"the-conversion-optimizer-for-apps-allows","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/the-conversion-optimizer-for-apps-allows\/","title":{"rendered":"The conversion optimizer for apps allows:"},"content":{"rendered":"<p>The conversion optimizer for apps allows:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cos Per Click goal<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 30px;\">The conversion optimizer for apps allows<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Explanation:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Conversion Optimizer for apps: AdWords automatically takes into account dozens of signals (e.g., location, time of day, CTR, device) and adjusts bids accordingly across search and display inventory to help advertisers hit desired cost-per-install goals<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/partners\/answer\/6208446?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/support.google.com\/partners\/answer\/6208446?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Now that we\u2019ve discussed the challenges and opportunities for advertisers looking to fulfill their objectives using mobile, it\u2019s worth reviewing why Google\u00a0can provide these solutions. Ultimately, there are 5 reasons: mobile reach, ad formats that\u00a0drive engagement and value, campaign performance and tracking optimization, integration with Google Play for tracking\u00a0and targeting, and inventory transparency.<\/p>\n<h3><strong>Mobile reach<\/strong><\/h3>\n<p>Across the mobile landscape, Google has global reach:<\/p>\n<ul>\n<li>Mobile app network\u00a0with more than 650,000 apps (source)<\/li>\n<li>Top mobile search engine<\/li>\n<li>Mobile web display network with more than 500,000 mobile-optimized sites on the GDN (source)<\/li>\n<li>Mobile video platform with half of YouTube views on mobile devices (source)<\/li>\n<li>Mobile email client with Gmail<\/li>\n<\/ul>\n<h3><strong>Ad formats that\u00a0drive engagement and value<\/strong><\/h3>\n<p>For truly powerful targeting, context is just as important as intent. Not only does Google let you reach your target audience (intent), you can reach these people wherever they are on the web (context), not just in a single app.<\/p>\n<p>Location signals are king on mobile, and Google offers world-class bid-by-distance and location-targeting tools.<\/p>\n<p>For example, custom mobile app install ads automatically pull\u00a0relevant app information from an\u00a0app and populate\u00a0it in\u00a0the ad format. These ads also target only people who previously downloaded the app.<\/p>\n<h3><strong>Campaign p<\/strong><strong>erformance and\u00a0tracking optimization<\/strong><\/h3>\n<p>Market to people, not devices: Google can measure many of your customers&#8217;\u00a0valuable actions, regardless of which device or channel drove it. Measure mobile actions that users take (e.g., purchase, call, app download, directions)\u00a0across channels (e.g., search, video, display, in-app), and across devices.<\/p>\n<p>Google lets you turn\u00a0data into action with its bidding, targeting, and optimization tools. You can turn cross-channel and -device insights into bidding and optimization decisions.<\/p>\n<ul>\n<li>Conversion Optimizer for apps: AdWords automatically takes into account dozens of signals (e.g.,\u00a0location, time of day, CTR, device) and adjusts bids accordingly across search and display inventory to help advertisers hit desired cost-per-install goals<\/li>\n<li>Confirmed clicks: Google\u2019s mobile display ads help prevent accidental clicks by verifying each person&#8217;s intentions before directing to the app download page<\/li>\n<li>Automatic\u00a0exclusions: Google\u2019s mobile app promotion template ads are automatically excluded from showing to people who&#8217;ve already downloaded the app<\/li>\n<\/ul>\n<h3><strong>I<\/strong><strong>ntegration with Google Play for tracking and targeting<\/strong><\/h3>\n<p>Because Google\u00a0has its own app store, Google Play, you get\u00a0unique insights and\u00a0custom targeting.<\/p>\n<ul>\n<li>Similar app installers: Target users who&#8217;ve downloaded apps in the same category as yours (e.g, a\u00a0hotel-finder app\u00a0could target those who&#8217;ve already download travel apps)<\/li>\n<li>In-app purchasers: Target users who&#8217;ve either paid for apps\u00a0or made a purchase within an app (e.g., a gaming advertiser might target people\u00a0who&#8217;ve previously spent money in game apps)<\/li>\n<li>Codeless Android app install tracking: Google lets advertisers\u00a0track their Android downloads without having to add code to the\u00a0app<\/li>\n<\/ul>\n<h3><strong>Inventory transparency<\/strong><\/h3>\n<p>The Google Play Store has an open philosophy regarding the app marketplace; it allows for visibility into advertisers&#8217; apps. This can also provide\u00a0insight when it comes to tracking and measuring\u00a0ad\u00a0campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=6Wlf5vuUxFI<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The conversion optimizer for apps allows: &nbsp; AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs &nbsp; AdWords to automatically take into account dozens of signals (location, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-2369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-mobile-advertising","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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