{"id":2402,"date":"2017-06-07T19:02:27","date_gmt":"2017-06-07T19:02:27","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2402"},"modified":"2017-09-21T11:55:57","modified_gmt":"2017-09-21T11:55:57","slug":"where-can-app-ads-run","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/where-can-app-ads-run\/","title":{"rendered":"Where can app ads run?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Where can app ads run?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Within other apps, also known as in-app<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Only on the Google Play store<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>Across Display, Search, and YouTube<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Only on Admob<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 30px;\">Where can app ads run<\/h2>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>You can create campaigns to drive app downloads or increase app engagement on the following networks:<\/p>\n<ul>\n<li>Search Network: Google search on mobile, the Google app, and Google Play search<\/li>\n<li>Display Network: Google\u2019s network of publisher websites on mobile and mobile apps<\/li>\n<li>YouTube: The YouTube app on mobile devices.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/partners\/answer\/6209153?hl=en&amp;ref_topic=6208366\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>App promotion ads are a templated way to create\u00a0text, banner, image, and interstitial ads to drive people to an app store. \u00a0These ads run on the Search and Display Networks on mobile\u00a0and in\u00a0apps, and they&#8217;re the most effective creative format for driving app downloads.<\/p>\n<h3><strong>How app promotion ads work<\/strong><\/h3>\n<p>App promotion ads let advertisers add a link directly to the Google Play Store so people can quickly and easily download the\u00a0app. To make sure advertisers are reaching potential customers at the right place and time, Google only shows app promotion ads on the device on which the app can be installed (Search only).<\/p>\n<p>For example, with\u00a0<strong>Search campaigns<\/strong>:<\/p>\n<ul>\n<li>Android apps show on Android devices, but not on those running iOS<\/li>\n<li>iTunes apps show on iOS devices, but not on those running Android<\/li>\n<li>Tablets apps only show on those devices, but not on mobile phones<\/li>\n<\/ul>\n<p>With\u00a0<strong>Display campaigns<\/strong>:<\/p>\n<ul>\n<li>Android apps show on Android devices, but not on those running iOS<\/li>\n<li>iTunes apps\u00a0show on iOS devices, but not on those running Android<\/li>\n<li>Any other requirement (phone vs. tablet, OS version, device model) needs to be specified by the advertiser in the campaign settings<\/li>\n<\/ul>\n<p>If an advertiser is going to use an app promotion ad, they&#8217;ll most likely be using the Install App ad format. This is\u00a0a key part of \u00a0\u201cMobile app installs&#8221; campaigns.<\/p>\n<h2><strong>Mobile app install campaigns<\/strong><\/h2>\n<p>With \u201cMobile app installs&#8221; campaigns, an\u00a0advertiser can focus an entire campaign on getting more people to download the\u00a0app. Once they select the app they want to promote, we\u2019ll help customize the rest of the campaign targeting and ads to increase app installs. Keep in mind that\u00a0more downloads could improve the\u00a0app store ranking, which could result in even more people downloading their app.<\/p>\n<p>\u201cMobile app installs&#8221; campaigns are available on both the Search and Display Networks. On YouTube, you can create a \u201cTrueView for mobile app promotion&#8221; campaign to drive app downloads. Learn more about app installs campaigns.<\/p>\n<p>App install ads are another key part of \u201cMobile app installs&#8221; campaigns. They link directly to the Google Play Store, making it a cinch for people to download the app. These ads are smart: they\u2019re designed to show on devices where they\u2019ll have the most impact. When an advertiser\u00a0sets up a new campaign with only app promotion ads, their ads show only on phones and tablets (not on desktop computers). To display an ad\u00a0on mobile phones only, simply check the box next to &#8220;Exclude tablets&#8221;\u00a0when creating the ad.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=RmOLuIXsnv8<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Where can app ads run? &nbsp; Within other apps, also known as in-app &nbsp; Only on the Google Play store &nbsp; Across Display, Search, and YouTube &nbsp; Only on Admob &nbsp; Where can app ads run &nbsp; Explanation: You can create campaigns to drive app downloads or increase app engagement on the following networks: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-2402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-mobile-advertising","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhere can app ads run? 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