{"id":2428,"date":"2017-07-17T20:21:28","date_gmt":"2017-07-17T20:21:28","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2428"},"modified":"2017-07-18T17:47:31","modified_gmt":"2017-07-18T17:47:31","slug":"when-you-use-a-flexible-bid-strategy-it-will-automatically-optimize-your-bids-based-on","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/when-you-use-a-flexible-bid-strategy-it-will-automatically-optimize-your-bids-based-on\/","title":{"rendered":"When you use a flexible bid strategy, it will automatically optimize your bids based on:"},"content":{"rendered":"<p>When you use a flexible bid strategy, it will automatically optimize your bids based on:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Your search terms data<\/li>\n<li>Your remarketing list<\/li>\n<li><span style=\"color: #008000;\"><strong>Your performance KPI (Key Performance Indicator)<\/strong><\/span><\/li>\n<li>Your Quality Score<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 30px;\">When you use a flexible bid strategy, it will automatically optimize your bids based on<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Explanation:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Key performance Indicator\u2019 (or KPI) is a metric which is used to determine how you are performing against your business objectives. Since KPI is also a metric, we can have KPIs in the form of numbers and ratios. So we can have \u2018number KPIs\u2019 and we can have \u2018ratio KPIs\u2019<\/span><br \/>\n<a href=\"https:\/\/support.google.com\/adwords\/answer\/2979071?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2979071\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/adwords\/answer\/2979071<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"answer-intro\">\n<p>Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals.\u00a0Each type of automated bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them.<\/p>\n<\/div>\n<h3>Before you begin<\/h3>\n<p>If you\u2019d like to automate your bidding for a Shopping campaign, read About automated bidding for Shopping campaigns.<\/p>\n<div class=\"example\">\n<h3>Example<\/h3>\n<p>Let\u2019s say you want to increase\u00a0conversions across your campaigns at a CPA goal,\u00a0but don\u2019t have the time to set an individual max. CPC for each individual keyword. By adding those keywords to a portfolio Target CPA bid strategy and setting a CPA goal you want to hit, you allow AdWords to automatically optimize bids across keywords using advanced machine learning to get you more conversions within your performance target.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=99k1_GfbLso<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you use a flexible bid strategy, it will automatically optimize your bids based on: &nbsp; Your search terms data Your remarketing list Your performance KPI (Key Performance Indicator) Your Quality Score &nbsp; When you use a flexible bid strategy, it will automatically optimize your bids based on &nbsp; Explanation: &nbsp; Key performance Indicator\u2019 (or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-2428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-mobile-advertising","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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