{"id":2432,"date":"2017-06-07T20:22:38","date_gmt":"2017-06-07T20:22:38","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2432"},"modified":"2017-09-21T12:01:20","modified_gmt":"2017-09-21T12:01:20","slug":"if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/","title":{"rendered":"If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should:"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Go to &#8220;Campaign Exclusions&#8221; from the Display Network tab<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Create a Display Network campaign targeted to mobile apps<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Enable Active View reporting<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>Create a placement inclusion for mobile apps<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>If you want to target particular categories, expand the app stores under \u201cMobile app categories\u201d by clicking + , then choose the categories you want by clicking \u00bb next to each one. These categories match the category names in each store.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/1722057?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/support.google.com\/adwords\/answer\/1722057?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"answer-intro\">\n<p>You can reach a growing audience of people using mobile phones and tablets by showing your ads in apps. Choose to let AdWords match your ad to apps for you through the Display Network, or target particular app categories.<\/p>\n<\/div>\n<div class=\"tip\">\n<h3>Tip<\/h3>\n<p>In this article, we\u2019re talking about advertising <strong>within<\/strong> apps to promote any product.<\/p>\n<ul>\n<li>To learn about ad formats that can appear on mobile devices, read more about types of mobile ads.<\/li>\n<li>To avoid showing ads on certain placements, read about how to exclude webpages and apps.<\/li>\n<li>To promote your own app, skip this and check out best practices for how to promote apps.<\/li>\n<\/ul>\n<\/div>\n<p>You can show ads in mobile apps through your <strong>Search Network with Display Select<\/strong> or <strong>Display Network<\/strong> campaigns.<\/p>\n<ul class=\"spaced-list\">\n<li><strong>If you want to experiment with advertising in mobile apps<\/strong>, simply track the performance of your ads that were placed in mobile apps through the Display Network. You don\u2019t have to make any changes to do this: apps are part of the Display Network. Learn how to track the performance of ads in apps below under targeting apps through the Display Network below.<\/li>\n<li><strong>If you want to reach certain categories of apps, or if you know the apps you want to target<\/strong>, you should create a Display Network campaign devoted to mobile apps. Learn more about these campaigns below under reaching specific apps or app categories in the Display Network.<\/li>\n<li><strong>If you don\u2019t want your ad to appear in apps:<\/strong>\n<ol>\n<li>From the <strong>Display Network<\/strong> tab, go to &#8220;Campaign Exclusions.&#8221;<\/li>\n<li>In the &#8220;Placements&#8221; section, paste <code>adsenseformobileapps.com<\/code><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<div class=\"tip\">\n<h3>Tip<\/h3>\n<p>In Display Network campaigns, if you want to exclude individual mobile apps rather than <em>all<\/em> mobile apps, you can use placement exclusions for mobile apps. Add these exclusions in the Display tab under &#8220;Ad group exclusions&#8221; or &#8220;Campaign exclusions&#8221;.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"zippy-container\">Targeting apps through the Display Network<\/div>\n<div class=\"zippy-overflow\"><\/div>\n<div class=\"zippy-container zippy-last\">Reach specific apps or app categories in the Display Network<\/div>\n<div class=\"zippy-overflow\"><\/div>\n<h2>Tracking the performance of your mobile app ads<\/h2>\n<p>To see which apps are showing your ad, go to the <strong>Display Network<\/strong> tab and choose <strong>Placements<\/strong>. You\u2019ll see the app categories and apps you\u2019ve chosen to place your ads there.<\/p>\n<p>If you want to see the performance of apps within categories, click the checkbox next to the category name and use the <strong>See URL list<\/strong> drop-down menu above the table.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=rx51Fv4laeA<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: &nbsp; Go to &#8220;Campaign Exclusions&#8221; from the Display Network tab &nbsp; Create a Display Network campaign targeted to mobile apps &nbsp; Enable Active View reporting &nbsp; Create a placement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-2432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-mobile-advertising","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fIf you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fIf you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-07T20:22:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-21T12:01:20+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should:\",\"datePublished\":\"2017-06-07T20:22:38+00:00\",\"dateModified\":\"2017-09-21T12:01:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/\"},\"wordCount\":535,\"articleSection\":[\"Google Ads Mobile Advertising Certification Assessment Answers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/\",\"name\":\"\u25b7\u2764\ufe0fIf you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2017-06-07T20:22:38+00:00\",\"dateModified\":\"2017-09-21T12:01:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads Mobile Advertising Certification Assessment Answers\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/google-mobile-advertising\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should:\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fIf you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: - Certification Answers","description":"Get the answer of \u23e9If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fIf you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: - Certification Answers","og_description":"Get the answer of \u23e9If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/","og_site_name":"Certification Answers","article_published_time":"2017-06-07T20:22:38+00:00","article_modified_time":"2017-09-21T12:01:20+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should:","datePublished":"2017-06-07T20:22:38+00:00","dateModified":"2017-09-21T12:01:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/"},"wordCount":535,"articleSection":["Google Ads Mobile Advertising Certification Assessment Answers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/","url":"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/","name":"\u25b7\u2764\ufe0fIf you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2017-06-07T20:22:38+00:00","dateModified":"2017-09-21T12:01:20+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should: \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/if-you-want-to-reach-certain-categories-of-apps-with-in-app-display-ads-or-if-you-know-the-apps-you-want-to-target-you-should\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Ads Mobile Advertising Certification Assessment Answers","item":"https:\/\/www.certificationanswers.com\/en\/category\/google-mobile-advertising\/"},{"@type":"ListItem","position":3,"name":"If you want to reach certain categories of apps with in\u2013app display ads, or if you know the apps you want to target, you should:"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/2432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=2432"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/2432\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=2432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=2432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=2432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}