<\/p>\n
To re\u2013engage users with an app, use the following strategies:<\/span><\/p>\n <\/p>\n <\/p>\n Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs<\/span><\/p>\n <\/p>\n Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users<\/span><\/p>\n <\/p>\n Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users<\/strong><\/span><\/p>\n <\/p>\n Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs<\/p>\n <\/p>\n <\/p>\n Explanation:<\/p>\n <\/p>\n There are many things you can do today to re-engage customers:\u00a0identify target customers, reach out to them via existing channels (organic and paid search), offer them something unique, measure results, and repeat. Here\u2019s how you can\u00a0bring people back to your app: <\/p>\n
\nBuild remarketing lists
\nDefine in-app triggers (e.g.,\u00a0dropped out of purchase flow) or key segments (e.g., lapsed users) to target
\nDo proactive outreach
\nConsider available channels (e.g., e-mail, app push notifications, back of register tape) to re-engage
\nOffer something unique
\nProvide a unique experience (e.g., an in-store reward, exploding offer, or discount)
\nDeep-link
\nDevelop your app so it directs people into deeper, more targeted sections
\nTrack
\nMeasure everything beyond installs\u00a0to understand your most valuable customers and their behaviours
\nRead more here: https:\/\/support.google.com\/partners\/answer\/6208430?hl=en<\/a><\/p>\n